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The Ultimate Customer Experience Platform is one which seamlessly harnesses every Customer engagement, interaction and transaction

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Customer Engagement = Satisfaction

Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.

 

For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact ...


What Makes an Audience CRM - and how does it deliver more benefits than a regular Sales CRM

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Audience CRM vs Sales CRM

The Affino Unified Business Platform is a singular holistic solution - where everything has been developed to work seamlessly together from the ground up. Right at the core of the solution sits the Affino Audience CRM which is fully directly connected to every part and aspect of the system and instantly logs every engagement, transaction and interaction in real time.

 

The Audience CRM delivers more breadth and depth of scope - with instant and immediate reactions to every user-...


Humanity Direct's Mission as Vital and Impactful as Ever as it celebrates 5 Years Running on Affino

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2020AFOBlgHumanityDirect5YA700-min

Humanity Direct is Affino’s chosen and preferred Charity Partner, and 2020 - despite all its challenges, marks the 5 Year Anniversary of our collaboration. On such an auspicious occasion we felt this would be an ideal time to catch up with our Humanity Direct colleagues and review their ongoing mission and evolution and celebrate what we had achieved together.


TTG Launches Extended TTG+ and TTG+ Premium Memberships on Affino's Enhanced SaaS Service

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2020AFOBlgTTGPlusSubscriptions700

Last week, TTG Media launched two impressive projects simultaneously - its new TTG+ Membership and TTG+ Premium Membership Programmes, and its Digitised Archive of Print Editions dating back to 1953 - which forms part of the higher level Premium Membership offering.

 

It’s been a good couple of years since TTG introduced an Engagement Wall / Content Metering on their site - which has meant that users needed to Register to gain access rights to view an extended range of content. ...


Farmers Guardian Launches FG Rewards Loyalty Scheme using Affino's New Customer Loyalty Service

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2020AFOBlgFGRewardsMain-min

We’re very excited to announce the launch of AgriBriefing’s Farmers Guardian new loyalty scheme on Affino’s enhanced loyalty services.

 

Underlying the new scheme is the revival and update to Affino’s display-side Conversion Event Badges which have been re-engineered as a cornerstone Farmers Guardian’s FG Rewards Loyalty Scheme just recently launched.

 

Activities and Rewards

 

The loyalty scheme utilises eight core Affino elements which now ...


10 Steps All Affino Digital Managers should be taking to Get Ahead

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10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...


10 Key Reasons Why you should be considering the Affino Unified Media Business Platform

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2017AfBlgAffinoMediaPlatform700

From the earliest days, Affino has always been developed with a view to providing a fully rounded solution - giving businesses the full set of tools and utilities they need to translate their processes and workflows to an automated digital business. Affino has long combined CMS with Community and Social Tools, alongside Ecommerce, Campaigns, Messaging and seamless integration and automation between elements. Everything in Affino is driven through and controlled by a core central Social CRM ...


Drive your Business Forward with the Most Powerful Digital Business Engine

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2017AfBlgAffinoPower700

Formula 1 cars are the wonder of the automotive engineering world. Precision-tuned every season and constantly adapted to meet new rules and regulations. Utilising thousands of components working together in perfect harmony under some of the most extreme conditions encountered beyond the surface of the Sun. The engine needs to withstand the most incredible fluctuations, heat and pressure, while maintaining perfect operating conditions over an extended period of duress.

 

The very best ...


Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

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2017AfBlgAffinoInnovation700

Uncertain times lie ahead as the whole global marketplace enters into a period of significant change. We have no way of knowing what will happen longer term, but in the short run - supply prices will rise and inflation will creep up - as is already happening. The £ exchange rate is still down significantly, and we’ve seen several of our supply bills increase - like the Amazon hosting, as many of these technical services and components are priced and traded in dollars. We’ve so...


10 Reasons you should be thinking about Replatforming Right Now

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2016AfBlgReplatforming700V2

Just like in Formula 1, the engine with which you power your business vehicle is critical to your success. Like it or not, you are in a race with your competitors to win over a particular pool of customers - and may the best one win! A formula one engine combines sheer power with fuel efficiency, precise control and reliability - you cannot win the race if you suffer engine-failure midway. What you have in these engines is the very cutting edge of hybrid technology with every function, ...

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