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Stefan's Naturally Aspirated Blog

Humanity Direct's Mission as Vital and Impactful as Ever as it celebrates 5 Years Running on Affino

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Humanity Direct is Affino’s chosen and preferred Charity Partner, and 2020 - despite all its challenges, marks the 5 Year Anniversary of our collaboration. On such an auspicious occasion we felt this would be an ideal time to catch up with our Humanity Direct colleagues and review their ongoing mission and evolution and celebrate what we had achieved together.

TTG Launches Extended TTG+ and TTG+ Premium Memberships on Affino's Enhanced SaaS Service

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Last week, TTG Media launched two impressive projects simultaneously - its new TTG+ Membership and TTG+ Premium Membership Programmes, and its Digitised Archive of Print Editions dating back to 1953 - which forms part of the higher level Premium Membership offering.


It’s been a good couple of years since TTG introduced an Engagement Wall / Content Metering on their site - which has meant that users needed to Register to gain access rights to view an extended range of content. ...

Farmers Guardian Launches FG Rewards Loyalty Scheme using Affino's New Customer Loyalty Service

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We’re very excited to announce the launch of AgriBriefing’s Farmers Guardian new loyalty scheme on Affino’s enhanced loyalty services.


Underlying the new scheme is the revival and update to Affino’s display-side Conversion Event Badges which have been re-engineered as a cornerstone Farmers Guardian’s FG Rewards Loyalty Scheme just recently launched.


Activities and Rewards


The loyalty scheme utilises eight core Affino elements which now ...

10 Steps All Affino Digital Managers should be taking to Get Ahead

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Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...

10 Key Reasons Why you should be considering the Affino Unified Media Business Platform

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From the earliest days, Affino has always been developed with a view to providing a fully rounded solution - giving businesses the full set of tools and utilities they need to translate their processes and workflows to an automated digital business. Affino has long combined CMS with Community and Social Tools, alongside Ecommerce, Campaigns, Messaging and seamless integration and automation between elements. Everything in Affino is driven through and controlled by a core central Social CRM ...

Drive your Business Forward with the Most Powerful Digital Business Engine

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Formula 1 cars are the wonder of the automotive engineering world. Precision-tuned every season and constantly adapted to meet new rules and regulations. Utilising thousands of components working together in perfect harmony under some of the most extreme conditions encountered beyond the surface of the Sun. The engine needs to withstand the most incredible fluctuations, heat and pressure, while maintaining perfect operating conditions over an extended period of duress.


The very best ...

Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

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Uncertain times lie ahead as the whole global marketplace enters into a period of significant change. We have no way of knowing what will happen longer term, but in the short run - supply prices will rise and inflation will creep up - as is already happening. The £ exchange rate is still down significantly, and we’ve seen several of our supply bills increase - like the Amazon hosting, as many of these technical services and components are priced and traded in dollars. We’ve so...

10 Reasons you should be thinking about Replatforming Right Now

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Just like in Formula 1, the engine with which you power your business vehicle is critical to your success. Like it or not, you are in a race with your competitors to win over a particular pool of customers - and may the best one win! A formula one engine combines sheer power with fuel efficiency, precise control and reliability - you cannot win the race if you suffer engine-failure midway. What you have in these engines is the very cutting edge of hybrid technology with every function, ...

Float like a Butterfly, Sting like a Hornet

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A slight switch-up on the Ali riff - who’d want to sting like a Bee anyway, a once only sting which leads to a ruptured abdomen and instant death for the protagonist. Far better to sting with the power of an Asian Hornet - the most formidable and lethal of flying stingers, with unparalleled stamina in the action department. Yet as we all know, power means nothing without control. You can have the most powerful engine in the world, but without sufficient vehicle downforce and traction, all...

5 to 100 Ways Affino Improves your Business

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For business owners taking on the digital domain - there are thousands of different systems catering to their needs. Most of these systems have been developed to take on one or two areas of a business’s operation - CMS, CRM, DAM, Ecommerce, Marketing Solution / Sales and Marketing Automation, Analytics etc. etc. The default position for most companies today is creating a patchwork of integrations between a variety of solutions in order to meet the full spectrum of requirements needed by ...

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2021 17

2020 23

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year