Stefan's Naturally Aspirated Blog

Google's Nexus 7 Tablet is aimed squarely at an Amazon Kindle Fire take-down

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Google’s first foray into tablets is part of a double-headed attack on Amazon - to reclaim Android for the Android vanilla experience. Everyone is well aware now of how fragmented the Android landscape is - not just in terms of different version releases, but with every device manufacturer producing their own skinned-up derivation of Android - from HTC Sense, to Samsung’s TouchWiz to Amazon’s Silk Browser. Here Google is aiming to show that the standard Google Android ...

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Google still commands Lion's Share of Digital Ad Spend

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According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.

The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.

Most of these big players of course own a number of digital properties:

Google = Google + Blogger + ...

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Internet Explorer Browser Usage drops below 50% market share for the first time

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The latest Ars Technica browser usage figures show that Internet Explorer has dropped below 50% market share for the first time - for combined browsing platforms (Desktop + Mobile)


Combined Browser Market Share October 2011


Internet Explorer 49.59%
Firefox 21.20%
Chrome 16.60%
Safari 8.72%
Opera 2.55%
Android Browser 0.76%



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Google takes aim at Facebook again - 3rd time lucky?

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With Google’s announcement of Google Plus, it finally looks like Google is getting its Social Network on the right path. In the recent announcement about the now beta-testing site, Google introduced 5 new weapons to fire across Facebook’s bow; these are as follows:

Circles - a really neat ’groups’ app where you simply drop selected contacts into a specified category circle - based on family, friends and other interest groups. Then when you want to share media etc. ...

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No Surprise that Apple is now the World's Most Valuable Brand

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On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.

Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...

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Affino Social Commerce - Smarter, Seamless Social Commerce

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I’m sure many of you have heard of the Social Commerce definition of placing tills next to water coolers and water coolers next to tills. This is how the vast majority of Social Commerce is implemented - as a bolt-on or add-on, not necessarily central to the main consumer experience.

The purpose of Social Commerce - is to integrate social interactions with commercial transactions, so that when someone buys something - they can get advice, influence and a second opinion on their purchases - ...

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Should you get a Facebook Email Account?

ChromeEmailFaceBookFacebook EmailFacebook MailGmailGoogleGoogle ChromeHotmailInternetMicrosoftMicrosoft Exchange ServerOutlookProject Titansocial mediasocial networking+-

A big announcement is expected tomorrow from Facebook - Mark Zuckerberg has organised a press conference, presumably to announce the launch of Facebook’s Project Titan email client.

The current freemail landscape looks a little like this:

We all know that Facebook has 500+ million users, so it’s an obvious step forward for Facebook to take, and there is the promise of some clever Facebook business ...

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The Growth and Growth of the Apple App Store

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Since the App Store was officially launched on July 10th 2008, it has had a profound impact on Internet and Mobile Phone Usage. It is arguable as to whether the iPhone was truly the first smartphone, but its combination of messaging, telephony, email access, web browsing - plus its myriad of useful utilities and applications, really blazed the trail for all others to follow. Where Apple and Google now lead, Microsoft, Nokia and the other former leaders of the mobile phone sector are desperately ...

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Colours of the Web - Colour-dominance online

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Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...

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The Web by Relative Favicon Size

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NMAP's Web by Relative Favicon Size Diagram has generated an interesting dynamic Web Infograph showing the relative size of the Web’s largest websites, rendered in relative Favicon terms. Of course the Favicons are simply 16 x 16 pixel - browser website identifiers, so there is some degree of distortion at larger sizes.


The dynamic favicon diagram is simply called ’Favicon’ and is based on a large-scale scan of the top million websites, in accordance with Alexa traffic data.


A static JPG can be...

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