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Google still commands Lion's Share of Digital Ad Spend
According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.
The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.
Most of these big players of course own a number of digital properties:
Google = Google + Blogger + Doubleclick + Picasa + Plaxo + YouTube etc.
Yahoo = Yahoo + Delicious + Flickr + Geocities + Upcoming etc.
Microsoft = Microsoft + Bing + MSN + Skype + XBox Live etc.
AOL = AOL + Bebo + CNN + Engadget + Joystiq + Truveo etc.
The breakdown in overall figures is as follows:
2010 Total Digital Revenues
| Revenue | Percentage | |||||||||||
| $29 bn | 45.7% | |||||||||||
| Yahoo | $6.0 bn | 9.5% | ||||||||||
| Microsoft | $2.2 bn | 3.5% | ||||||||||
| $1.9 bn | 3.0% | |||||||||||
| AOL | $1.3 bn | 2.0% | ||||||||||
| Other | $23 bn | 36.3% |
Related
How does Google's ad revenue impact overall digital advertising growth?What strategies contribute to Google's dominance in digital ad spend?How do the revenues of major players influence market competition?What role do acquisitions play in expanding digital properties for these companies?How can smaller companies effectively compete in the digital advertising market?
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