Google still commands Lion's Share of Digital Ad Spend

AOLDarren HermanDigital Ad SpendFaceBookGoogleMicrosoftOnline Ad SpendYahoo+-
2011ComrzBlogDigitalRevenues2010M

According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.

The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.

Most of these big players of course own a number of digital properties:

Google = Google + Blogger + Doubleclick + Picasa + Plaxo + YouTube etc.

Yahoo = Yahoo + Delicious + Flickr + Geocities + Upcoming etc.

Microsoft = Microsoft + Bing + MSN + Skype + XBox Live etc.

AOL = AOL + Bebo + CNN + Engadget + Joystiq + Truveo etc.


The breakdown in overall figures is as follows:

2010 Total Digital Revenues

 

Revenue Percentage
Google $29 bn 45.7%
Yahoo $6.0 bn 9.5%
Microsoft $2.2 bn 3.5%
Facebook $1.9 bn 3.0%
AOL $1.3 bn 2.0%
Other $23 bn 36.3%

 

 

 

 

 

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