Google still commands Lion's Share of Digital Ad Spend
According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.
The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.
Most of these big players of course own a number of digital properties:
Google = Google + Blogger + Doubleclick + Picasa + Plaxo + YouTube etc.
Yahoo = Yahoo + Delicious + Flickr + Geocities + Upcoming etc.
Microsoft = Microsoft + Bing + MSN + Skype + XBox Live etc.
AOL = AOL + Bebo + CNN + Engadget + Joystiq + Truveo etc.
The breakdown in overall figures is as follows:
2010 Total Digital Revenues
| Revenue | Percentage | |||||||||||
| $29 bn | 45.7% | |||||||||||
| Yahoo | $6.0 bn | 9.5% | ||||||||||
| Microsoft | $2.2 bn | 3.5% | ||||||||||
| $1.9 bn | 3.0% | |||||||||||
| AOL | $1.3 bn | 2.0% | ||||||||||
| Other | $23 bn | 36.3% |
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