Google's Nexus 7 Tablet is aimed squarely at an Amazon Kindle Fire take-down

AmazonAmazon AppStoreAmazon SilkAndroidAndroid TabletappleGoogleGoogle Nexus 7Google PlayhtcHTC SenseiPadiTunesKindle FireMicrosoftMicrosoft SurfaceMobile ComputingMobile DevicesNexus 7SamsungSamsung TouchWizSurface Tablet+-
2012ComzBlogGoogleNexus7480V2

Google’s first foray into tablets is part of a double-headed attack on Amazon - to reclaim Android for the Android vanilla experience. Everyone is well aware now of how fragmented the Android landscape is - not just in terms of different version releases, but with every device manufacturer producing their own skinned-up derivation of Android - from HTC Sense, to Samsung’s TouchWiz to Amazon’s Silk Browser. Here Google is aiming to show that the standard Google Android experience really is the best. This is backed up by the relaunch of the various Google Android stores under the singular ’Google play’ brand, to compete with iTunes in some ways, but really to take the initiative away from Amazon’s Appstore.

 

The Google Nexus 7 equals the current Kindle Fire in price - for the base 8GB model, and serves up faster processor and better screen for a far superior experience to that of the Kindle Fire. For a little more money (£199 vs £159 and dollar equivalents) you get the 16GB of Google’s top ranked Nexus 7 model.

 

The Nexus 7 is built by Asus - who are responsible for purportedly the best Android tablet experience currently - by way of the Transformer series. I don’t really see this troubling Apple too much in terms of a head-to-head comparison with the higher specced iPads, but it should really worry everyone involved in the more budget end of the market. In stark contrast to Microsoft - who’s Surface Tablet launch was all hyperbole and bluster - with no pricing, launch date or even proper tech specs. Go to the Google play site though, and you will see that the Nexus 7 ships in 2-3 weeks (£159 for 8GB model and £199 for 16GB model). Admittedly this is only a 7" tablet, and it lacks typical Android staples in terms of plug-in memory or replaceable battery. There’s nothing new or innovative here - the form itself is about as standard as you can get, but if you were going to buy a tablet for £159-199 - this is probably where you should be spending your money; by comparison the cheapest iPad model is the 16GB iPad 2 at £329.

 

Google has a few more tricks up its sleeve with clever Cloud syncing and Google+ integration - which should enable some smart social media sharing and automatic backups, photo archiving etc. Google play + Google Nexus 7 looks to be a large step towards challenging the iTunes + iPad supremacy in the tablet arena - will be interesting to see just how this one plays out ...

TweetFacebookLinkedInTumblrPinterestGoogle+eCard
1
Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


2019 19

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo