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Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

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Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.

 

We always encourage our solution customers to consider their own consumers&rsquo...

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Maximising Revenue #4 - Why Empowerment and Speed of Response are essential for growing your business online

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How quickly you can react to market forces is usually the dividing line between success and failure. Every opportunity is fleeting, and rarely are you the only one competing for said opportunity. In marketing, first mover advantage is often the key to seizing the deal. How much you can do in-house at but a moment’s notice is therefore crucial for your success rate.

 

If you have read ’Maxmising Revenue #1’ - you will know that Gill & Macmillan attribute the ability ...

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Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season

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Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.

 

There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual ...

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Maximising Revenue #2 - Affino's Holistic Approach vs Fragmented Social Commerce

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This post was prompted by an email we received last week stating - "How much do you lose to cart abandonment?" - from a certain something company offering a very specific solution for spotting, analysing and dealing with abandoned shopping carts. This highlights two very different approaches to eCommerce sites in general - most of the sites out there are what we would determine fragmented ’bolt-ons’ - i.e. a core eCommerce / checkout system with lots of 3rd party integrations - ...

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The Main Reasons for Online Shopping Basket Abandonment and what to do about it

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An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.

 

Results and key questions as follows:

 

After adding items to your basket, what would make you abandon your purchase?

  • 77% - High
...
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Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

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We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.

The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or ...

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