Stefan's Naturally Aspirated Blog

Google's New Chrome Ad Filter / Blocker and what you need to know

Ad BlockersAdvertising Best PracticeCookie ArmageddonGoogle ChromeGoogle Chrome FilterOnline Advertiising+-
2018AfBlgGoogleAdFiltersDesktop700-min

Back on February 15th Google introduced a number of new ad filtering algorithms into its Chrome browser - these have also come to be known as ’Chrome Filtering’, and are a series of automated processes which protect users by screening out questionable advertiser behaviour.

 

The new guidance is split across Desktop and Mobile devices, and I will refer to the diagrams in each of the included images - which I have updated for greater clarity.

 

DESKTOP


Pop-Up Ads

Ads ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

YouTube's Coachella Live is even better second time around

arabMUZIKAzealia BanksBBCCoachellaCoachella 2012Coachella FestivalCoachella LiveCoachella Music FestivalCoachella Valley Music and Arts FestivalDatsikFaceBookFirefoxFrank OceanGoogle ChromeGoogle+Lykke LiMiike SnowSantigoldSBTRKTSnoop Dogg + Tupacsocial mediaSwedish House MafiaTalk TalkThe WeekndTwitteryoutube+-
2012ComrzBlogCoachella2012x480

Last year I blogged about catching the year’s first big music festival courtesy of YouTube - who broadcast live form the 5 stages over the 3 days. I raved about the really clever interface - how they included hashtags into their live updates - and how slickly the whole thing worked, including the uninterrupted streaming broadcast itself.

 

This year the layout of the interface was even better - with the current and upcoming bands listed in the centre, and the updates off to the ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Internet Explorer Browser Usage drops below 50% market share for the first time

AndroidAndroid BrowserappleArs TechnicaBlackberry BrowserBrowserBrowser Market ShareBrowser Usage StatisticsChromeDesktop BrowserDolphinFirefoxGoogleGoogle ChromeIEInternet BrowserInternet ExploreriPhoneMicrosoftMobile BrowserOpera BrowserOpera MiniSafariSkyfireSymbian Browser+-
2011ComrzBlogBrowserWarsM

The latest Ars Technica browser usage figures show that Internet Explorer has dropped below 50% market share for the first time - for combined browsing platforms (Desktop + Mobile)

 

Combined Browser Market Share October 2011

 

Internet Explorer 49.59%
Firefox 21.20%
Chrome 16.60%
Safari 8.72%
Opera 2.55%
Android Browser 0.76%

 

  ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Does the improved Google Chrome OS do enough to challenge Windows, Apple and Linux platforms?

AcerappleASUSChromebookCloud ComputingGoogle ChromeGoogle Chrome OSGoogle ChromiumGoogle Chromium OSLaptopLinuxNetbookOperating SystemSamsungTabletWindows+-
2011ComrzBlogGoogleChromeOSM

The key idea behind the very first Google Chromium Operating System was essentially a thin-client based Web Browser model. That is to say that the Google Operating System would simply be an enhanced browser type platform which would have a ridiculously fast start-up time and would ’fetch’ all its content off the Internet and the Cloud - i.e. no local files at all.

There were significant operational advantages in running such a slim operating system architecture, including greatly ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Google Chrome Web Store Up and Running

App StoreecommerceGoogleGoogle ChromeGoogle Chrome Web StoreGoogle Web Storesocial marketplacesocial mediasocial networking+-
2010ComrzBlogChromeWebStoreM

Google unveiled its browser-based Web Store (App Store) earlier this week, taking a leaf out of Apple’s book and applying the App Store methodology to their own Chrome browser environment. As of today, there are nearly 1000 Apps and extensions available, the most popular of which are social utilities TweetDeck and HootSuite, alongside the usual avalanche of games, news and information services.

I was very happy to see one of my favourite games - ’Plants vs Zombies’ available, ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Should you get a Facebook Email Account?

ChromeEmailFaceBookFacebook EmailFacebook MailGmailGoogleGoogle ChromeHotmailInternetMicrosoftMicrosoft Exchange ServerOutlookProject Titansocial mediasocial networking+-
2010ComrzBlogFacebookWeb2SummitM

A big announcement is expected tomorrow from Facebook - Mark Zuckerberg has organised a press conference, presumably to announce the launch of Facebook’s Project Titan email client.

The current freemail landscape looks a little like this:

We all know that Facebook has 500+ million users, so it’s an obvious step forward for Facebook to take, and there is the promise of some clever Facebook business ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Featured Blogs

Affino 8.0.16 - The Details Release

Affino 8.0.16 - The Details Release

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - The Reputation, Directories, and Monetisation Release

Affino 8.0.15 - The Reputation, Directories, and Monetisation Release

82% of Browsers will soon be blocking Cookies by Default

82% of Browsers will soon be blocking Cookies by Default

Affino's Next Level Search Engine

Affino's Next Level Search Engine

The Rapid Evolution of Affino's Contact Lists

The Rapid Evolution of Affino's Contact Lists

Blog Navigation


Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo