Stefan's Naturally Aspirated Blog

Posted on15 May 2015 2:24 PM GMT

Search Results and Social Media get more Transactional

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Search Results and Social Media get more Transactional

Within a week of Google announcing that you would be able to order food delivery from search results, Twitter announces a collaboration with Domino’s - where customers can order Pizza by tweeting a specific pizza emoji. It’s not quite as dazzling as it sounds, as it really only allows frequent customers to re-order their standard / default order. Compared to going through the usual 5-6 step checkout though it’s one slick shortcut.

 

Google’s service is a

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Posted on12 December 2014 12:20 PM GMT

Google ends News in Spain

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Google ends News in Spain

Following on from Spain’s recent introduction of a ’Google Tax’ - compelling Google to pay Spanish publishers for any references included within their wholly advertising-free Google News listings, Google has decided to pull that service from its Spanish offerings.

 

The only thing that Spanish publishers have achieved by these actions is to punish their own consumers and deny themselves revenues by cutting off the most obvious discovery and referral route available to

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Posted on24 November 2014 5:33 PM GMT

EU vs Google

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EU vs Google

Those dastardly Eurocrats are now threatening to break up Google, not that they really have any jurisdiction over the make-up of an American Company - but German MEP Andreas Schwab is sponsoring a draft motion for the European Parliament to consider ways to unbundle Google’s principal parts.

 

For me, this follows hotly on from the ’unbundling’ of Lloyds Bank - another great EU initiative, which bundled me into a bank where I had no say in the process - I was

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Posted on27 November 2013 12:46 AM GMT

Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

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Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.

 

We always encourage our solution customers to consider their own consumers&rsquo

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Posted on16 April 2013 2:01 PM GMT

Coachella 2013 is best streaming coverage yet

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Coachella 2013 is best streaming coverage yet

The Coachella festival always signals the start of Spring proper for me, I of course look forward to hearing some of my favourite bands play live, as well as seeing what advances YouTube / Google make in their coverage.

 

As far as the YouTube interface goes, I preferred last year’s version - with the Social Media shout-outs appearing to the right of the main video. I also felt the who’s playing and who’s on next was better done last year too. As per last year - shout-

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Posted on03 November 2012 11:38 AM GMT

Affino 7 Key Integrations

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Affino 7 Key Integrations

Doing business online is much bigger than any one website. You have to be where the people are, integrate your business hub with all the key sites out there, and make sure that everything integrates effectively with your back-end systems that you use day in and day out to get things done within your company.

 

Affino 7 integrates with over 100 systems, and of those 60 are out-of-the box integrations that you can simply enter your settings and connect to Affino. Affino also has a great

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Posted on02 November 2012 4:23 PM GMT

Affino 7 Key Inspirations

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Affino 7 Key Inspirations

An enormous amount of input goes into every major Affino version release, and Affino 7 is no exception. Front and centre to all our considerations are our customers’ ongoing requirements and feature requests - Affino almost wholly evolves along collaborative lines between the Comrz Team and every single one of Affino’s users.

 

It’s frequently a tough job consolidating all the different diverse requirements into a single streamlined system, but this is what we do every

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Posted on03 July 2012 4:14 PM GMT

Google's Nexus 7 Tablet is aimed squarely at an Amazon Kindle Fire take-down

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Google's Nexus 7 Tablet is aimed squarely at an Amazon Kindle Fire take-down

Google’s first foray into tablets is part of a double-headed attack on Amazon - to reclaim Android for the Android vanilla experience. Everyone is well aware now of how fragmented the Android landscape is - not just in terms of different version releases, but with every device manufacturer producing their own skinned-up derivation of Android - from HTC Sense, to Samsung’s TouchWiz to Amazon’s Silk Browser. Here Google is aiming to show that the standard Google Android

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Posted on18 January 2012 7:40 PM GMT

Why a stance against SOPA and PIPA is important for all Internet Users

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Why a stance against SOPA and PIPA is important for all Internet Users

Wikipedia and Reddit were blacked out today in an attempt to highlight to Internet Users - the serious likely impact of this legislation on the basic rights of freedom of the typical netizen.

These 2 new bills - Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) - are in the process of passing through the House of Representatives and the Senate respectively. They would end up giving Copyright Owners way too much power in shutting down and commercially crippling any site/s they choose to

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Posted on13 November 2011 10:39 PM GMT

Google still commands Lion's Share of Digital Ad Spend

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Google still commands Lion's Share of Digital Ad Spend

According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.

The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.

Most of these big players of course own a number of digital properties:

Google = Google + Blogger +

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Stefan Stefan
Comrz Ltd

Driving business at some of the world's most forward thinking companies

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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