Stefan's Naturally Aspirated Blog

Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

advertising Google Yahoo marketing Brand Strategy Programmatic Advertising Internet Advertising Funding Terrorism Extremisim Advertising Automation + -
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Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...


Search Results and Social Media get more Transactional

Google social media Twitter Search Engine Search Results Transactional Search Results Transactional Social Media Search Place Order Tweet for Pizza Transactional Twitter + -
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Within a week of Google announcing that you would be able to order food delivery from search results, Twitter announces a collaboration with Domino’s - where customers can order Pizza by tweeting a specific pizza emoji. It’s not quite as dazzling as it sounds, as it really only allows frequent customers to re-order their standard / default order. Compared to going through the usual 5-6 step checkout though it’s one slick shortcut.

 

Google’s service is a ...


Google ends News in Spain

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Following on from Spain’s recent introduction of a ’Google Tax’ - compelling Google to pay Spanish publishers for any references included within their wholly advertising-free Google News listings, Google has decided to pull that service from its Spanish offerings.

 

The only thing that Spanish publishers have achieved by these actions is to punish their own consumers and deny themselves revenues by cutting off the most obvious discovery and referral route available to ...


EU vs Google

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Those dastardly Eurocrats are now threatening to break up Google, not that they really have any jurisdiction over the make-up of an American Company - but German MEP Andreas Schwab is sponsoring a draft motion for the European Parliament to consider ways to unbundle Google’s principal parts.

 

For me, this follows hotly on from the ’unbundling’ of Lloyds Bank - another great EU initiative, which bundled me into a bank where I had no say in the process - I was ...


Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

apple downloads Google ecommerce Affino Amazon Mobile Commerce Product Placement Affino 7 website revenue streams Store Credits Affino Social Commerce Solution Maximising Revenue Total Monetization Customer Journey Online Presence Derive Revenues Online Make money through site Make money online Online Revenue Streams Digital Commerce Online Funding Platform Online Services Platform Advertising Online Online Sponsorship Charging for content On-demand services Online Membership Uploads Content Subscription Content Syndication + -
2013CRZBlgTotalMonetization480

Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.

 

We always encourage our solution customers to consider their own consumers&rsquo...


Coachella 2013 is best streaming coverage yet

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The Coachella festival always signals the start of Spring proper for me, I of course look forward to hearing some of my favourite bands play live, as well as seeing what advances YouTube / Google make in their coverage.

 

As far as the YouTube interface goes, I preferred last year’s version - with the Social Media shout-outs appearing to the right of the main video. I also felt the who’s playing and who’s on next was better done last year too. As per last year - shout-...


Affino 7 Key Integrations

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Doing business online is much bigger than any one website. You have to be where the people are, integrate your business hub with all the key sites out there, and make sure that everything integrates effectively with your back-end systems that you use day in and day out to get things done within your company.

 

Affino 7 integrates with over 100 systems, and of those 60 are out-of-the box integrations that you can simply enter your settings and connect to Affino. Affino also has a great ...


Affino 7 Key Inspirations

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An enormous amount of input goes into every major Affino version release, and Affino 7 is no exception. Front and centre to all our considerations are our customers’ ongoing requirements and feature requests - Affino almost wholly evolves along collaborative lines between the Comrz Team and every single one of Affino’s users.

 

It’s frequently a tough job consolidating all the different diverse requirements into a single streamlined system, but this is what we do every ...


Google's Nexus 7 Tablet is aimed squarely at an Amazon Kindle Fire take-down

Android apple Google htc Amazon iTunes Microsoft iPad Samsung Mobile Devices Android Tablet Kindle Fire Amazon Silk Mobile Computing Google Nexus 7 Nexus 7 HTC Sense Samsung TouchWiz Microsoft Surface Surface Tablet Google Play Amazon AppStore + -
2012ComzBlogGoogleNexus7480V2

Google’s first foray into tablets is part of a double-headed attack on Amazon - to reclaim Android for the Android vanilla experience. Everyone is well aware now of how fragmented the Android landscape is - not just in terms of different version releases, but with every device manufacturer producing their own skinned-up derivation of Android - from HTC Sense, to Samsung’s TouchWiz to Amazon’s Silk Browser. Here Google is aiming to show that the standard Google Android ...


Why a stance against SOPA and PIPA is important for all Internet Users

FaceBook Google social media social networking youtube Twitter Wikipedia Reddit Copyright Censorship SOPA PIPA DMCA Richard O'Dwyer Take-down Notice US Legislation Copyright Disputes Injunctions Freedom of Information Freedom of Speech + -
2012ComrzBlogSOPAM

Wikipedia and Reddit were blacked out today in an attempt to highlight to Internet Users - the serious likely impact of this legislation on the basic rights of freedom of the typical netizen.

These 2 new bills - Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) - are in the process of passing through the House of Representatives and the Senate respectively. They would end up giving Copyright Owners way too much power in shutting down and commercially crippling any site/s they choose to ...

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