It’s been quite a while since Google starting penalising non-HTTPS sites on search results, and that particular campaign has reached a new plateau whereby Users will as of this month now see a ’Not secure’ notice appear before being directed to unsecured or non-SSL sites.
We’ve been informing our Clients for quite some time now that it’s imperative that all their sites be SSL-secured - for reasons of Data and Customer Security, then SEO, and now just for basic access even.
There are still a surprising number of sites out there that are not SSL-secured - which of course put both site owners and site users at risk. This latest move means that it’s just not viable any more to not have SSL. If you want a functioning site on the Internet nowadays it just has to be SSL-Certified - there really is no alternative any more. Internet Users are being actively discouraged from visiting those sites now, so you either do it properly or not at all...
Related
How does SSL certification enhance data security for websites?What are the SEO benefits of using HTTPS over HTTP?How can site owners transition to SSL certification effectively?What impact does the 'Not Secure' warning have on user trust?How can businesses educate users about the importance of SSL?
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