Google ends News in Spain

EU LegislationEuropean PublishingGerman PublishersGoogleGoogle LegislationGoogle NewsGoogle TaxPublisherspublishingPublishing IndustrySpainSpanish Publishers+-
2014AfBlgGoogleNewsSpain480

Following on from Spain’s recent introduction of a ’Google Tax’ - compelling Google to pay Spanish publishers for any references included within their wholly advertising-free Google News listings, Google has decided to pull that service from its Spanish offerings.

 

The only thing that Spanish publishers have achieved by these actions is to punish their own consumers and deny themselves revenues by cutting off the most obvious discovery and referral route available to their content. Had they but heeded the lessons from their German counterparts - where similar actions caused web traffic to leading publications to plummet. One of the main instigators in Germany - ’Axel Springer Group’ was quick to backtrack when they realised the obvious and foolish consequences of their actions - hitting them square on their bottom line.

 

It’s so obvious who’s behind the latest EU motions to attempt to curtail Google activity. Google has every justification in pulling its services from countries which are that short-sighted and are outweighing the benefits of the many for the sake of the financial interests of a few leading industry lobby groups. As I have posted recently, publishers who invested too little and too late in the new technologies cannot rightly be seeking to penalise those who had the good judgement and foresight to see where the market was heading. Will the EU next introduce first-mover-advantage-tax to penalise those pioneering companies - the whole thing smacks of protectionism to me?

 

Those countries most active against Google and Amazon are the ones who have typically migrated the slowest towards new Internet-enabled technologies - these recent activities are looking more and more like a tax on innovation...

TweetFacebookLinkedInTumblrPinterestGoogle+eCard
Add New Comment
You must be logged in to comment.
GDPR Management

GDPR Management

InternetRetailing

InternetRetailing

Integral Forums and Collaboration

Integral Forums and Collaboration

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


Related Articles

Google Plus On its Last Legs

Google Plus On its Last Legs

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Govnet
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo