Many thanks to all those who attended our annual briefing event yesterday - we had a healthy turn-out at One Alfred Place yet again, and the sun shone on the Store Street Room as in previous years. Special thanks go to our Master of Ceremonies CCO Jonathan Collins, and principal speakers - James Harley, Head of Marketing at Drewry Shipping Consultancy, and of course our CEO Markus Karlsson - who appeared in that order.
The approximate agenda times shifted somewhat to roughly the ...
The weather gods smiled on us this last Friday when around 50 or so Clients, interested parties and Affino staffers convened at the One Alfred Place Store Street Lounge for the key annual Affino State of the Union Address. Sitting midway along Tottenham Court Road - light flows in through three sides of rather generously placed tall arched windows - the superbly naturally-lit space would make for an excellent art atelier.
Guest Speakers on this occasion were Marjan Askins, Head of ...
The purpose of this article is to give you a comprehensive overview of the extensive smart GDPR Solution fully built into the Affino Unified Digital Business Platform. These screens give you a shortcut on a lot of integral complexity which does still require a fair amount of setup - but with Affino’s detailed guides and live examples is something that any Affino Client can easily and relative quickly accomplish.
Affino’s GDPR is designed to fully safe-guard the consumer as ...
A recent article in The Telegraph about a Fortnum & Mason customer data breech highlights a common area of weakness to most integrated web solutions. Your typical Digital Deployment consists of a stack of disparate component systems which need to be integrated together to be able to work as a complete solution. Every separate component system which is introduced into the mix increases your risk profile - and gives hackers and cybercriminals more avenues for attacking your systems and ...
Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...
When Affino engages in development work there are typically 4 different types of work we are involved in. When someone comes to us with a requirement there are various ways we can go about meeting that requirement. Creating something entirely from scratch, or re-using or modifying some existing part or parts of the system.
Once work is underway, it’s not always 100% clear how the final solution will work out. What works well on paper and in planning can often test poorly once you...
Over the last few months we’ve been remodelling and re-originating our ’Features’ pages to cover all the latest updates and patch releases. On the old site we handled Features somewhat differently and listed them on a more individual basis - meaning 60 or so separate articles (covering 100’s of features).
This time around we have largely taken a more holistic approach, and grouped Affino Features into more contextual / larger categories. We can probably ...
As with most things in life, those that maintain a regular schedule of activities are more likely to get the most out of those activities. It has come to our attention that those that don’t follow-up with regular hands-on Affino sessions are likely to get rusty with time, and may even struggle with certain core basic maintenance activities which can be detrimental and even dangerous (security etc.) to the overall site experience.
In this piece we look to the metaphor of learning ...
We’ve been working with Bathrooms and Showers Direct (BASD) for nigh on a decade now and have had to handle a variety of challenges together over the years, in particular the complexities of the integration with Google Base / Google Merchant Centre which is an ongoing project with Google’s consistently evolving approach.
BASD is something of a special case in that it targets and serves both the trade, as well as domestic customers through the same ecommerce website, i.e. ...
When TSG Consulting and Affino first met, it was quite evident that the existing website and branding were not adequately projecting the leadership status of this formidable City-based assurance software testing consultancy. Alongside identifying the key business drivers and workflows, Affino extrapolated the essence of the organisation into a brand profile - which would shape and inform the brand redesign as well as the site design.
You have to be able to look the part, as well as act...
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
"Affino always delivers on budget and on time!"
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