Next Tuesday 17th March at the PPA, Affino is leading a briefing and discussion on the impact of privacy tools like Ghostery. Using such utilities on browsers, consumers can effectively turn off all 3rd party cookies, many of which publishers and media organisations are currently relying on to drive revenues via advertising, profiling, personalisation, search, lead generation, promotions and media serving amongst other third party services.
Our CEO Markus Karlsson alongside CCO Jonathan Collins will conduct a brief presentation on the current environment for publishers and media properties, what the challenges, opportunities and solutions are, and this will be followed by some in-depth discussion.
PPA EVENT OVERVIEW
As consumers become increasingly privacy conscious and technologically savvy, are adverts and third party plug-ins on your websites reaching your audience and delivering their revenue potential? What is the real cost of the lost data and how does the increasing adoption of privacy tools diminish the value proposition for publishers, advertisers and users?
Surveys suggest more than 20% of web users are regularly using privacy tools that routinely block cookies and prevent functionality on your website and platforms including delivery of advertising, data capture, analytics, social and other functions.
At this briefing, Markus Karlsson and Jonathan Collins, PPA Associate members Affino, will explore the role of regulation and the tools available to help publishers ensure their content is delivered.
35-38 New Bridge Street
This breakfast briefing will run from 9:30 - 11:00 on Tuesday 17th March
FREE BOOKING / SAVE A SEAT
Event details on PPA site: here