3rd Quarter of 2011 sees Samsung overtake Apple as King of the Smartphone

appleGalaxy AceGalaxy NexusGalaxy NoteGalaxy SIIGalaxy SIIIiPhone 4SLGMobile Market SharenokiaSamsungSamsung GalaxySmartphone Market ShareStrategy AnalyticsSuper Amoled PlusZTE+-
2011ComrzBlogSamsungSmartphonesM

The latest market research by Strategy Analytics reveals that Samsung is currently in the lead for Smartphone unit sales for the 3rd Quarter of this year. Many analysts correctly reason that the masses were waiting for the launch of the iPhone 5, which turned out to be the iPhone 4S. Selling more than 4 million units in its first weekend, it is likely that Apple will be top again by the end of the year, but that should not diminish Samsung’s achievement with its all-conquering Galaxy range.

In many commentators opininons, the Galaxy SII is still the current best smartphone out there, its Super Amoled Plus screen being superior to the more recent Galaxy Nexus and Galaxy Note, and it is blessed with a better camera (8.0MP) as well as superior features in some areas. The Galaxy range comes in a huge variety and is available on pretty much every network, at a relatively reasonable price. It’s not long before the Galaxy SIII is launched, which should put Samsung significantly in front of its competitors - specs-wise.

Global Smartphone Shipments Q3 2011

 

Company Shipments (millions) Market Share
Samsung 27.8 23.8%
Apple 17.1 14.6%
Nokia 16.8 14.4%
Others 55.3 47.3

 

 

Current Global Total Mobile Phone Handsets Market Share

 

Company Market Share
Nokia 27.3%
Samsung 22.6%
LG 5.4%
ZTE 4.7%
Apple 4.4%
Others 35.6%


Apple of course is doing very well, but it’s not single-handedly bossing the phone world as many of its fans ardently believe. All these lawsuits and counter-suits show that Apple is nervous about Android, and particularly about Samsung - who is also one of its major suppliers! Every one was trailing Apple in terms of smartphone innovation, but the tide does seem to be turning somewhat - as Apple innovation is slowing, and Android and Windows innovation is conversely accelerating, and in some cases leap-frogging Apple.

The hardware and platform sides though are really just 1/2 the equation, with the overall ecosystem, and number and quality of apps forming the full range of criteria. At this current juncture, Apple still leads with best-integrated ecosystem and quality and range of apps; Windows has the most innovative interface, but Android is sure to pass both these soon in number of apps, and flexibility and adaptability of device.

There’s so much strategy going on here - open versus closed or restricted systems, and fixed versus flexible hardware - like with the number of extension slots available on the earliest consumer computers.

I’m all for freedom of choice, and may the best one win! Yet allow the others to live alongside it. Everyone has different requirements, and phones and platforms have to be accurately weighed up within clearly defined lifestyle and usage contexts!

 

 

TweetFacebookLinkedInTumblrPinterestGoogle+eCard
Add New Comment
You must be logged in to comment.
Account Automation

Account Automation

HR Guide - Timesheets

HR Guide - Timesheets

HR Guide - Skills

HR Guide - Skills

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo