Is the iPhone X really worth it?

appleApple TVApple WatchiPhoneiPhone 8iPhone XLGLG V30Samsung Galaxy 8 NoteSaumsung+-
2017AfBlgiPhoneXVS700

So, following another fairly hype-laden Apple keynote presentation, it turns out that most of the products introduced were actually pretty decent. For the first time I am sort of interested in the Apple Watch, and I will definitely be upgrading my Apple TV at some stage in the near future. Pricing for each of those items was pretty much in line with expectations really - i.e. £400 and £200 respectively.

 

I found the introduction of the new iPhone 8 versions a little disappointing - that phone is materially fairly minimally changed from my 6 Plus - which is still my main phone. I was for a long time waiting for Apple to catch up with some of Samsung’s innovations, and I’m never that keen on tiny iterations. The wireless charging is a nice to have rather than essential, and I worry that they have re-introduced the fragility of the previous glass versions which were always somewhat materially flawed. While the iPhone 8 presentation was going on I was definitely thinking that there was no way I would want to upgrade to that version.

 

Then we finally received the big announcement we were all expecting about the iPhone X. I had caught most of the earlier rumours, so I was already expecting a ticket price of around £1K, and face-recognition functionality. The animated avatars were kind of cute, but the most marginal of nice-to-haves really. Apple still haven’t truly cracked the main issue with all their smaller mobile devices - which is battery life. There are some small increments here and there, but the battery aspect is still the weakest part of the mix.

 

We knew the iPhone X would be expensive - its screen for instance costs somewhere in the region of $150 - it’s obvious that there are even tighter assembly tolerances at play here, and manufacturing output and yield poses some significant challenges - I expect this phone to be in high demand and relatively short supply (lengthy waiting lists). As reported by several first-time testers, there is still some refinement to be done with the facial recognition technology - as was aptly demonstrated during the keynote address when that failed on the first attempt.

 

So the 64GB iPhone X will retail for £999 in the UK, and the one I need - the 256GB will be circa £1149. It will be competing with the best of the Android phones - the Samsung Galaxy Note 8 - also pretty pricey at £869, and the forthcoming LG LV30 which is expected to retail at around £699.

 

The big question here is whether the iPhone X is really worth that super premium price-tag? I think you need to weigh up the pros and cons of your own situation and act accordingly. It will be beyond the practical means of many a consumer, and depending on your dependencies and general outgoings may not be a suitable or the best choice. For me personally, I don’t change phones very often, I try to get the most value out of their use, and I am most definitely a power-user of my phone - I don’t tend to use tablets or other mobile devices much - it’s usually either my desktop or my iPhone, so on balance - this new phone should be reasonably good value by the end of its natural lifespan. It is a significant investment, but as a tool or instrument that you are going to make use of several times each hour, it makes sense to have something that will work for you in every sense.

 

Form-factor-wise and aesthetic-wise I find it the prettiest of the 3 phones featured above - I don’t mind the black sensor aperture / gap at the top of the screen at all - in fact I quite like that really - it’s distinctive and practical. Having the screen fully properly edge-to-edge and no physical home button has shaved off a good centimetre+ top-and-tail. I’m already a big fan of the iPhone format, and my current 6 Plus is several generations behind now and is still serving me well. When I upgrade though it has to be for a pretty significant change, and the iPhone X seems pretty significant enough to me - of course I would have liked to pay less, but do realise that I am paying for a lot of manufacturing innovation and intricacies here, and not just the raw components.

 

From my own perspective, and discounting the iPhone 8’s and some of the cheesy marketing patter / videos - this was one of the most satisfactory Apple product launches to date. It’s the first time I’ve added all the announced products to my shopping list. However, and what with my focus on all matters relating to guitar at the moment, and with Christmas present season soon upon us, these Apple trinkets will likely have to wait to be acquired in the first quarter of next year rather than the final months of this one...

TweetFacebookLinkedInTumblrPinterestGoogle+eCard
Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


2018 28

Google Plus On its Last Legs
"All the more brilliantly helpful and simple to "...
4 days ago
A 12 Step Visual Guide to Affino's Fully Baked-In GDPR Solution
"Great and really informative guide."
5 days ago
Affino and GDPR
"Hi James, it feels like we've gone some distance "...
19-Aug-2018
Affino and GDPR
"Every aspect outlined above is now fully "...
19-Aug-2018
4 Key GDPR Questions that still need Answering
"Hi James, Google certainly are moving to only "...
19-Aug-2018
4 Key GDPR Questions that still need Answering
"We're a few months into the GDPR era, and it's "...
19-Aug-2018
Waiting

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Open Door Media
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
GovNet
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo