Stefan's Naturally Aspirated Blog

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Ad BlockersAd BlockingAd-Supported BusinessadvertisingCookie ArmageddonMitigating Ad BlockersPrivacy ProtectionSingle-Source Solution+-

There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.


I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation - ...

Float like a Butterfly, Sting like a Hornet

AffinoAffino Unified Digital Business PlatformDigital Business Front-endDigital Business PlaformSingle-Source Solution+-

A slight switch-up on the Ali riff - who’d want to sting like a Bee anyway, a once only sting which leads to a ruptured abdomen and instant death for the protagonist. Far better to sting with the power of an Asian Hornet - the most formidable and lethal of flying stingers, with unparalleled stamina in the action department. Yet as we all know, power means nothing without control. You can have the most powerful engine in the world, but without sufficient vehicle downforce and traction, all...

Soar While Your Competitors Flap

AffinoAffino Unified Digital Business PlatformDigital BusinessDigital Business PlatformMultidisciplinary Digital Business SolutionSingle-Source Solution+-

Running a multidisciplinary digital business is usually hard work, and can be considerably complex for anyone trying to maintain a dynamic digital presence. In fact most companies do themselves few favours either by having an overly convoluted solutions and systems setups - often utilising 20 or more disparate technologies to provide the full-service solution stack. Not only is this approach more vulnerable to security issues, as most data is hacked in transition, but several such solutions ...

We Build and Innovate Businesses

AffinoAffino Digital BusinessAffino InnovationAffino Unified Digital Business PlatformSingle-Source Solution+-

When considering the deployment of a new digital business, most companies are aware of the standard approaches to implementing a solution. Going wholly bespoke, utilising an enterprise stack, or going mid-range pick-and-mix are the main ones that come to mind. All those 3 approaches have significant downsides- going bespoke is incredibly expensive and time-consuming, it relies entirely on input from just a single perspective and does not benefit from innovations and synergies that evolve out of...

5 to 100 Ways Affino Improves your Business

AffinoAffino PlatformAffino Single-source Media Business PlatformAffino SolutionAffino Unified Digital Business PlatformComplete Digital Business SolutionComplete Digital Front-endSingle-Source SolutionUnified Digital Busness+-

For business owners taking on the digital domain - there are thousands of different systems catering to their needs. Most of these systems have been developed to take on one or two areas of a business’s operation - CMS, CRM, DAM, Ecommerce, Marketing Solution / Sales and Marketing Automation, Analytics etc. etc. The default position for most companies today is creating a patchwork of integrations between a variety of solutions in order to meet the full spectrum of requirements needed by ...

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2020 24

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year