In a few weeks time on October 4th, our CEO Markus will be leading a Webinar on First Party Data Best Practice.

The title of the Webinar is :

"10 Top Tips for extracting the most value from your First Party Data"

This is free-to-attend online ’Go To Webinar’ event where you need but :

 Register your Attendance

Details are as follows :

First party data is the lifeblood of knowing who of your prospects and customers is interested in what you do and what you put out on ...

Not only is Affino itself shortlisted in the ’Industry Partner of the Year’ category, we’re also supporting 8 shortlisted nominees for ’Business Publication of the Year’ :

• BUILDING - Assemble Media Group [@BuildingNews]
• DENTISTRY - Finlayson Media Communications [@Dentistry]
• DEZEEN  [@dezeen]
• EDIE - Faversham House [@edie]
• FSM FIRE SAFETY MATTERS - Western Business Media [@FSMatters_Mag]
• ISJ INTERNATIONAL SECURITY JOURNAL - Centurian Media [@IntSecJournal]
• PULSE - Cogora [@pulsetoday]

Our CEO Markus and I ’sat’ in on PressGazette’s recent Future of Media Technology Webinar - ’Life after cookies : Why publishers should act now to update their AdTech.’ There were lots of questions raised within those 60 minutes, but few concrete conclusions or recommendations. The general consensus was that Programmatic Advertising was on the wane - mostly for reputational reasons, as well as breaches of data protection, and consumer trust.

One of the ...

After promising to phase out Cookies at the start of 2022, Google has gone back on its commitments as its replacement FLoC solution has been almost universally opposed by major industry players and regulators - and was certainly not compliant with GDPR or CCPA regulations. It leaves Google’s post third party cookie approach in tatters and with considerable work to build a new approach with broader industry and regulatory support.

Google’s Third Party Cookie support has thus...

Since the onset of GDPR and equally fairly recent browser privacy changes where tracking requires user consent, the bottom has sort of fallen out of the 3rd Party Cookie Stats Tracking Apps as roughly only 1 in 5 users are currently consenting to be tracked. And even dramatically with Apple’s new option to opt out of 3rd party tracking in all its apps in iOS 14.5 - with around 95% of users having opted out.

We know from our own fully incorporated Affino native site tracking and ...

We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.

GDPR is Having a Massive Impact

We have noted how site owners are already feeling the impact of the more ...

We witnessed a number of paradigm shifts in 2020 on the road to the ending of 3rd Party Cookie support.

Apple in particular was highly active on the user security front - introducing default 3rd Party Cookie Blocking right across its software portfolio. iOS 14, iPadOS 14 and macOS Big Sur all ushered in a new age of user-centric protections - to help prevent third party exploits which happen all too frequently on the internet.

And while Apple’s Safari and Firefox’s browsers were the ...

It’s been over a year now since GDPR took effect on May 25th 2018 - and for a while there it looked like the ICO (Information Commissioner’s Office) was going to take a particularly passive role in proceedings as to be fair - not very much happened in those first 12 months. And while there are far too many companies arbitrarily citing ’Legitimate Interests’ over and above those basic consumer rights afforded by ’Explicit Consent’ - it really looked as if this...