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Stefan's Naturally Aspirated Blog

Third Party Cookies are just 10 months away from being Phased Out

CCPAFirst Party DataGDPRIABSuper CookiesThird Party CookiesUser Privacy+-
Third Party Cookies

We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.

 

GDPR is Having a Massive Impact

 

We have noted how site owners are already feeling the impact of the more ...


Why Taking Control of your First Party Data is critical for Future Success

Ad BlockersBrowser SecurityBusiness IntelligenceFirst Party DataGoogle AnalyticsPrivacy ProtectionResourceThird Party CookiesUser Security+-
2020AFOBlgFirstPartyData700-min

We witnessed a number of paradigm shifts in 2020 on the road to the ending of 3rd Party Cookie support.

 

Apple in particular was highly active on the user security front - introducing default 3rd Party Cookie Blocking right across its software portfolio. iOS 14, iPadOS 14 and macOS Big Sur all ushered in a new age of user-centric protections - to help prevent third party exploits which happen all too frequently on the internet.

 

And while Apple’s Safari and Firefox’s...


2019AfBlgICOGDPRBAMH700-min

It’s been over a year now since GDPR took effect on May 25th 2018 - and for a while there it looked like the ICO (Information Commissioner’s Office) was going to take a particularly passive role in proceedings as to be fair - not very much happened in those first 12 months. And while there are far too many companies arbitrarily citing ’Legitimate Interests’ over and above those basic consumer rights afforded by ’Explicit Consent’ - it really looked as if this...

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2020 33

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year