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Make Sure You Register for the PPA x Affino Publisher Advertising State of the Industry Breakfast Briefing on November 1st

Advertising for PublishersAdvertising RevenueAffinoBreakfast BriefingDigital AdvertisingFuture of Digital AdvertisingPPAPPA Breakfast Briefing+-
2019GPXPPAAffinoEvents700

Our CEO Markus Karlsson and CCO Jonathan Collins will be co-hosting with the PPA a Presentation and Q&A on ’Publisher Advertising Revenues : Evolving Challenges and Opportunities’. A proper in-depth review of the current state of the Digital Advertising Industry as pertains to the Publishing Sector.

 

The Briefing will take place from 09:00 hrs on Friday November 1st, 2019 at PPA HQ, which can be found at the White Collar Factory, 1 Old Street Yard, London EC1Y 8AF - as ...


The Adblockalypse and Cookie Armageddon are at their most potent yet - which means Ad-supported businesses need Affino more than ever

AdblockalypseAdblockersAd-Supported BusinessadvertisingCookie ArmageddonDigital AdvertisingPrivacy+-
2018AfBlgAdpocalypse1700-min

With more and more browsers now baking stringent Ad-blocking functionality directly into their core operation - in particular Apple Safari and Google Chrome per recent updates; and Ad-blocking Apps and extensions being ever more clever at spotting and screening out different types of ads - the only way to continue business as usual is to use something like Affino - which bakes its native ad-handling functionality into its core page delivery mechanics - making the ad parts indiscernible from the...


Programmatic Advertising vs Native Advertising vs the Future of Digital Advertising

Ad BlockersAd-buyingAdvertorialAutomated AdvertisingDigital AdvertisingFuture of Digital AdvertisingGhosteryiOS 9Mobile AdvertisingNative AdvertisingPrivacy ToolsProgrammatic AdvertisingReal Time Bidding+-
2015AfBlgProgrammaticNative480

There are some who still aren’t fully au fait with the different types of advertising available, so we will start with a brief introduction before explaining the merits of each. Anyone who has bid for Google AdWords will have some degree of understanding of the basics of Programmatic Advertising. Even though Google AdWords is not exactly display advertising, rather text-only search results advertising, it is still the same basic automated mechanic which gives advertisers / media buyers ...

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