Stefan's Naturally Aspirated Blog

Achieve More with a Fully Connected CRM at the Heart of your Digital Platform

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2017AfBlgCoreCRM700V2

Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.

 

A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can ...

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2017 Will Be The Year of Dynamic Business Intelligence

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2017AfBlgBusinessIntelligence700

Last year, Affino development was largely focused on ramping up the Core Affino CRM - giving the heart of the system more capability, greater power and an extended reach. For most of our Clients this is already the core Business Processes tool - which harnesses key critical operational activities and seamlessly combines them through one highly connected and always-on central resource.

 

Unlike comparable systems, much of the business intelligence, and all of the routing is already ...

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Affino Midyear Report

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2016AfBlgMidwayReport700

It’s been a heavy duty year on the development front, particularly as regards the CRM component of the platform. When the CRM was first introduced several years ago, it was mostly used as an adjunct to existing CRMs and ERPs, but as many Clients have moved away from systems like Salesforce, Affino’s CRM has had to take on an ever greater central role. To a point where it will very soon offer the complete Media Company CRM Solution - including print planning and management, order ...

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The 10 Biggest Benefits of the Affino CRM

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2015AfBlgAffinoCRMBenefits480

When people think of CRM, most people’s first obvious association is with a separate CRM solution like Salesforce. In Affino, the CRM is the core of a Unified Digital Business Platform - which means it is an integral part in the heart of your business solution and therefore core to the business itself. Affino channels all of a business’s key activities through a single unified platform. Whatever the benefits of utilising a CRM therefore, these are exponentially increased by ...

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The Real Deal of Affino Sales and Marketing Automation

AffinoAffino Automated Customer LadderAffino Social Commerce PlatformAutomated MessagingAutomated TriggersConsumer IncentivesCRMCustomer EngagementCustomer ExperienceCustomer Experience Managementcustomer ladderCustomer Relationship ManagementCustomer RewardsCustomer Servicemarketing automationSales and Marketing Automationsales automationSocial Connectors+-
2015AfBlgMktgAutomation480

There have been a large number of articles in the past couple of months pitching and debunking the different angles on Sales and Marketing Automation (SMA). For most companies SMA means adding yet another layer of software / systems on top of an already highly complex suite of solutions. Most articles conclude that Sales and Marketing Automation is really only for the largest of companies, that it is not practically viable for small to medium enterprises.


One of the key things we at Affino do ...

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Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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