Stefan's Naturally Aspirated Blog

Google still commands Lion's Share of Digital Ad Spend

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2011ComrzBlogDigitalRevenues2010M

According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.

The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.

Most of these big players of course own a number of digital properties:

Google = Google + Blogger + ...

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Why Apple's Ping Social Network is likely Doomed

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2010ComrzBlogPingDoomedM

A recent post on Gizmodo has brought to my attention all that is wrong with Apple, and how Apple has no understanding of Social Networking or Social Media. The company has posted a series of guidlines / restrictions for artists using their Ping Social Network - including the prohibition of using external links or linking to the artist’s main site!!!

What planet are Apple on?

I’m totally flabbergasted that Apple have such little understanding of the current dynamics of Social Networking...

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Colours of the Web - Colour-dominance online

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2010ComrzBlogColoursOfTheWebM

Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...

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