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Stefan's Naturally Aspirated Blog

With so many Charlatans, Trolls and Fake Everything out there - Triangulation has never been more important

Alternative FactsDue DiligenceFake NewsReputation CheckingresearchScientific MethodTrinagulation+-
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’Tis a strange world we live in these days, with so many vested interests in the different media, so much paid-for PR and propaganda, and so many blatant and outrageous lies permeating and percolating throughout. A recent survey of Trump supporters finds that 33% of those don’t believe that his same-named son actually had any meetings with Russians, despite very obvious hard factual evidence.

 

Yet this article is not really about taking on alternative truths and fake news, ...


Drewry Transforms Global Subscription Sales Business with Affino

AffinoAffino Unified Digital Business PlatformDrewryGlobal Subscription SalesinsightMaritime IndustryMaritime Shipping ConsultancyMaritime Shipping ResearchpublishingresearchSubscriptions+-
2017DrewryHome700

When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.

 

The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...


Publishers are increasingly turning to Events, Seminars, Data and Member Services

AffinoanalysisBig DataCollaborationcommunityDataeducationelearningeventsEvents Management PlatformIndustry BenchmarkingIndustry DirectoryLive EventsMember ServicesnetworkingPersonalisationPPAProcurement LeaderspublishingrecruitmentresearchResourceSeminarssocial commercesocial marketplaceWebinars+-
2014AFBlgMemberServices480

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

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