Stefan's Naturally Aspirated Blog

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...