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The Ultimate Customer Experience Platform is one which seamlessly harnesses every Customer engagement, interaction and transaction

Affino Unified Business PlatformAudience CRMcmsCRMCustomer Engagement PlatformCustomer Experience PlatformEnterprise StackEvents Awards & DirectoriesResourceSales & Marketing AutomationSpotlightSubscriptionsSubscriptions & Memberships+-
Customer Engagement = Satisfaction

Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.

 

For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact ...


TTG's #SAVETRAVEL Campaign uses Affino Forms to Great Effect

#SAVETRAVELAffino Dynamic FormscmsCoronavirusCovid-19Save Travel CampaignTTG MediaTTG Save Travel Hub+-
TTG's #SAVETRAVEL Campaign

TTG Media is once more exercising its travel industry leadership credentials by spearheading the #SAVETRAVEL Campaign - which is petitioning the UK Government to take a more structured approach to supporting and saving jobs in the Travel Industry.

 

Other areas of the Tourism and Hospitality Sector have benefited from considerable Support from Government Agencies - restaurants in particular in this most recent month. By contrast the Government is often unwittingly exacerbating the ...


The Importance of Content Categorisation and Tagging

cmsContent Categorizationcontent managementContent TaggingPersonalistationTagstaxonomyTaxonomy ManagementTopic TaggingTopics+-
2015AfBlgContentTagging480

It used to be that Tagging content was a key part of SEO, and ’Dublin Core’ format Meta Tags were very much in evidence on all leading websites. Over the last few years though, the search engines upped and changed their algorithms to do away with Meta Tags and Meta Descriptions, and so for many, the habit of categorising and tagging up content fell out of practice.

 

For our digital business platform Affino though, Tagging has remained a core element, even as its purpose has ...

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