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Stefan's Naturally Aspirated Blog

Website Statistics are Badly Misused

Since the onset of GDPR and equally fairly recent browser privacy changes where tracking requires user consent, the bottom has sort of fallen out of the 3rd Party Cookie Stats Tracking Apps as roughly only 1 in 5 users are currently consenting to be tracked. And even dramatically with Apple’s new option to opt out of 3rd party tracking in all its apps in iOS 14.5 - with around 95% of users having opted out.

 

We know from our own fully incorporated Affino native site tracking and ...


Third Party Cookies are just 10 months away from being Phased Out

CCPAFirst Party DataGDPRIABSuper CookiesThird Party CookiesUser Privacy+-
Third Party Cookies

We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.

 

GDPR is Having a Massive Impact

 

We have noted how site owners are already feeling the impact of the more ...

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