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The Bookseller Website Visual Guide

Affino Unified Media Business PlatformB2BBook ChartsResourceRights NewsSubscriptions & MembershipsThe Book TradeThe BooksellerUnified Business Platform+-
The Bookseller B2B 3 Excellence

Team Affino is incredibly proud to see The Bookseller’s new Affino-powered website go live - the culmination of many months of meticulous planning and diligent execution. There are major milestones in Affino’s history of truly world-beating deployments, and The Bookseller is now very much one of the flagship Affino B2B 3 implementations in how thoroughly it underlines so many of Affino’s core principles and methodologies, and delivers for the book trade.

 

This visual guide hopefully goes ...


The Ultimate Customer Experience Platform is one which seamlessly harnesses every Customer engagement, interaction and transaction

Affino Unified Business PlatformAudience CRMcmsCRMCustomer Engagement PlatformCustomer Experience PlatformEnterprise StackEvents Awards & DirectoriesResourceSales & Marketing AutomationSpotlightSubscriptionsSubscriptions & Memberships+-
Customer Engagement = Satisfaction

Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.

 

For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact ...


The Impact of Coronavirus On Changing Consumer Behaviour and Lifestyle Habits

CoronavirusCovid-19Home DeliveryHome WorkingIn-Person EventsLife During PandemicOnline ShoppingRemote WorkingSports CasualSubscriptions & MembershipsSubscriptions Industry+-
2020AFOBlgCoronavirusImpact700V2-min

There has been a lot of speculation in the media of late about the cultural impact of Coronavirus and whether it is likely to bring lasting changes to society. Behavioural Psychologists and Marketeers will tell you about how repetition and repeat behaviour becomes habit-forming and eventually changes perceptions and the accepted norm for how things are done.

 

For instance it takes approximately 2 months of regular repeat behaviour for something to become habit-forming. A classic example...


Pret rises up to meet Covid Reality with innovative YourPret Barista Drinks Subscription

Barista CoffeeCoffee CultureCoffee ShopCoronavirusCovid-19PretPret a MangerSubscription ServiceSubscriptions & Memberships+-
2020AFOBlgPretSubsPink(Main700-min

The near ubiquitous Coffee Shop is facing big challenges of late, as much of the population has shifted to Home-Working and has largely migrated out of city centre offices near which most coffee shops are located. The old paradigm of popping out for a barista-prepared coffee 2 or 3 times a day is significantly changed for most office workers. Let alone the fact that many people nowadays try to limit their exposure as much as they can - which means far fewer personal journeys to shops.

  ...


TTG Launches Extended TTG+ and TTG+ Premium Memberships on Affino's Enhanced SaaS Service

MagazinesmembershipsmessagingSales & Marketing AutomationSubscriptionsSubscriptions & MembershipsTTG Media+-
2020AFOBlgTTGPlusSubscriptions700

Last week, TTG Media launched two impressive projects simultaneously - its new TTG+ Membership and TTG+ Premium Membership Programmes, and its Digitised Archive of Print Editions dating back to 1953 - which forms part of the higher level Premium Membership offering.

 

It’s been a good couple of years since TTG introduced an Engagement Wall / Content Metering on their site - which has meant that users needed to Register to gain access rights to view an extended range of content. ...

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