Stefan's Naturally Aspirated Blog

The Impact of Coronavirus On Changing Consumer Behaviour and Lifestyle Habits

CoronavirusCovid-19Home DeliveryHome WorkingIn-Person EventsLife During PandemicOnline ShoppingRemote WorkingSports CasualSubscriptions & MembershipsSubscriptions Industry+-
2020AFOBlgCoronavirusImpact700V2-min

There has been a lot of speculation in the media of late about the cultural impact of Coronavirus and whether it is likely to bring lasting changes to society. Behavioural Psychologists and Marketeers will tell you about how repetition and repeat behaviour becomes habit-forming and eventually changes perceptions and the accepted norm for how things are done.

 

For instance it takes approximately 2 months of regular repeat behaviour for something to become habit-forming. A classic example...


Pret rises up to meet Covid Reality with innovative YourPret Barista Drinks Subscription

Barista CoffeeCoffee CultureCoffee ShopCoronavirusCovid-19PretPret a MangerSubscription ServiceSubscriptions & Memberships+-
2020AFOBlgPretSubsPink(Main700-min

The near ubiquitous Coffee Shop is facing big challenges of late, as much of the population has shifted to Home-Working and has largely migrated out of city centre offices near which most coffee shops are located. The old paradigm of popping out for a barista-prepared coffee 2 or 3 times a day is significantly changed for most office workers. Let alone the fact that many people nowadays try to limit their exposure as much as they can - which means far fewer personal journeys to shops.

  ...


TTG Launches Extended TTG+ and TTG+ Premium Memberships on Affino's Enhanced SaaS Service

MagazinesmembershipsmessagingSales & Marketing AutomationSubscriptionsSubscriptions & MembershipsTTG Media+-
2020AFOBlgTTGPlusSubscriptions700

Last week, TTG Media launched two impressive projects simultaneously - its new TTG+ Membership and TTG+ Premium Membership Programmes, and its Digitised Archive of Print Editions dating back to 1953 - which forms part of the higher level Premium Membership offering.

 

It’s been a good couple of years since TTG introduced an Engagement Wall / Content Metering on their site - which has meant that users needed to Register to gain access rights to view an extended range of content. ...

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Feeds
Blog Navigation

2020 42

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year