Stefan's Naturally Aspirated Blog

Search Results and Social Media get more Transactional

GoogleSearch EngineSearch Place OrderSearch Resultssocial mediaTransactional Search ResultsTransactional Social MediaTransactional TwitterTweet for PizzaTwitter+-
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Within a week of Google announcing that you would be able to order food delivery from search results, Twitter announces a collaboration with Domino’s - where customers can order Pizza by tweeting a specific pizza emoji. It’s not quite as dazzling as it sounds, as it really only allows frequent customers to re-order their standard / default order. Compared to going through the usual 5-6 step checkout though it’s one slick shortcut.

 

Google’s service is a ...

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Google's 'What do you love?' is an interesting work in progress

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Google have always been good at coming up with clever new ideas, their innovation and execution often though leaves a lot to be desired. A great recent example of this was their first incarnation of Google TV, which never really took off as well as it should have done, owing to a number of operational difficulties - most significantly, failing to get media content providers onboard.

With ’What do you love?Google cannot use the same excuses, as it is exclusively showcasing its own ...

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