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Call of Duty MW3 is biggest Entertainment Launch of all time

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Released on 8th of November in USA and UK, Activision’s Call of Duty Modern Warfare 3 saw sales of 6.5 million copies in just 24 hours - producing a record first day takings of around $400 million.

In comparison, Harry Potter and the Deathly Hallows Pt II which is the record daily film box office, took $91 million on its first day. Music sales are not recorded on a daily basis typically, the best data we have is in terms of weekly sales statistics. It’s somewhat strange to report ...

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