Stefan's Naturally Aspirated Blog

100% Audience Access, Income and Insight

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There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.

 

I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation - ...


Surviving Cookie Armageddon Breakfast Briefing at the PPA - 08:30 19th November

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Affino will once again be hosting the celebrated Cookie Armageddon Briefing at the PPA on Thursday 19th of November, 08:30 hrs.

 

The key details are as follows:

 

Surviving Cookie Armageddon: ad blockers, cookies and online privacy

As consumers become increasingly privacy conscious and technologically savvy, are adverts and third party plug-ins on your websites reaching your audience and delivering their revenue potential? What is the real cost of the lost data, and how does the...

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2020 31

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2016 British Media Awards - Technology Provide of the Year - Silver
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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year