We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.
We have noted how site owners are already feeling the impact of the more ...
The UK Information Commissioner’s Office (ICO) has warned that multiple media companies are in breach of the law as regards the use and abuse of Personal Data.
We reported in October of last year how Covid had impacted the ICO and limited their enforcement of GDPR - to such a degree that non-compliance and Data exploitations were running rampant in the absence of any sort of punitive measures.
Several issues were identified in Real-Time Bidding systems and Programmatic ...
An ongoing investigation by the Irish Council for Civil Liberties has exposed how Google and IAB have continued to exploit EU and GDPR Law in sharing User Privacy Details with nearly 1,000 affiliated companies for further customer exploitation - and wholly without Explicit Consent as required by GDPR and EU Law.
It of course doesn’t help matters here that the UK’s regulator - the Information Commissioner’s Office (ICO) has effectively placed itself on hiatus for the ...
The IAB or Internet Advertising Bureau has come up with a couple of initiatives / strategies for tackling the ever growing impact of Ad Blockers, in the form of the suitably acronymed - LEAN and DEAL.
L = Light (Lightweight)
E = Encrypted
A = Ad Choice Supported
N = Non-Invasive Ads
For a variety of reason ads slow down page upload speads, IAB’s LEAN standard means to speed up page loads by no longer pre-loading ads when the units aren’t in...
A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be ...
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