The IAB or Internet Advertising Bureau has come up with a couple of initiatives / strategies for tackling the ever growing impact of Ad Blockers, in the form of the suitably acronymed - LEAN and DEAL.
L = Light (Lightweight)
E = Encrypted
A = Ad Choice Supported
N = Non-Invasive Ads
For a variety of reason ads slow down page upload speads, IAB’s LEAN standard means to speed up page loads by no longer pre-loading ads when the units aren’t in...
A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be ...