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Posted by Stefan

13 Nov 2011 4:16 PM

Released on 8th of November in USA and UK, Activision’s Call of Duty Modern Warfare 3 saw sales of 6.5 million copies in just 24 hours - producing a record first day takings of around $400 million.

In comparison, Harry Potter and the Deathly Hallows Pt II which is the record daily film box office, took $91 million on its first day. Music sales are not recorded on a daily basis typically, the best data we have is in terms of weekly sales statistics. It’s somewhat strange to report that the one week sales record goes to *NSYNC’s ’No Strings Attached’ album which shipped 2.4 million units in its first week back in April of 2000. In terms of digital sales, it would seem that Lady Gaga’s ’Born This Way’ would have the current record of first week 662,000 unit digital sales, contributed to in no small part by a special 99 cent deal on - which shifted 440,000 copies in just 2 days.

Lil Wayne currently holds the US iTunes record of circa 300,000 units of ’Tha Carter IV’ downloaded in the first 4 days. Coldplay’s ’Xylo Myloto’ holds the international iTunes record - across all 35 stores, achieving in excess of 500,000 downloads in its first week.

It’s somehwat heartening to see that the most liquid / profitable entertainment medium is no longer music or film, but games. I would go one step further and highlight software overall - in terms of apps and programmes. The digital economy is now truly gigantic, and Apple and Android are capturing an ever bigger share of the gaming marketplace. That said, Call of Duty MW3 is an old-fashioned console game, shipped mostly in hardcopy format.

I have always hinted that the music and film industries would eventually copy the most successful parts of the gaming economy. Sure gaming suffers piracy and blackmarket copies of its titles, but the size and scope of many of these games means enormous data, which does not make for easy downloads; a lot of games also make use of hardware peripherals which make it difficult for pirates to replicate the whole experience. One of the key reasons that the movie industry has got so heavily behind the 3D format is also because of the fact that it’s more difficult to replicate that experience via illegal means.

In an article I wrote a while ago about the Icelandic economy, I highlighted the success of

... Call of Duty MW3 is biggest Entertainment Launch of all time
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Posted by Stefan

15 Jul 2011 3:10 PM

This week, for the regular Comrz team meet-up, we 4 staffers currently in London headed for Boyd’s Brasserie Bar at Charing Cross with tablets in hand - an even split of Android  tablets and iPads - for an experiment in tablet-based social gaming.

This being my first venture into online multi-player co-operative gaming, I was a little non-plussed initially. In advance of the meet-up we had each downloaded the Dungeon Defenders Game, as well as set up accounts on Gamespy - to allow for multi-player action.

Boyd’s Brasserie Bar proved to be an inspired venue choice for the experiment - it’s dusky lighting providing just the right environment / ambience for tablet gaming - and of course it has free wi-fi. We each started up the game and selected ’Play Online’; logging in to Gamespy to get multi-player access. Then it was just a matter of one player setting up as the host for a Custom Game, and the rest of the players looking up said Game Name and logging in with agreed password.

I initially thought the experiment was going to be a bit too geeky for my liking, but it actually proved to be surprisingly entertaining - we had plenty of beers and snacks to keep our energy and concentration up. I’ve noticed that my iPad has a somewhat worrying tendency to eject me out of applications every now and again, wich proved a little wearisome on this occasion - re-starting the game involves several option choices and 2 different logins, which did not always work on first attempt.

I guess the network dropped us all a few times, but over the circa 4 hours of the experiment, we mostly managed to maintain a highly spirited online gaming experience. After the first half hour or so I was really enjoying it. There aren’t many games out yet which allow for such a fluid cross-platform experience, but there are all sorts of goodies waiting in the wing for future release, including the tablet version of online gaming streaming service - OnLive.

Dungeon Defenders is a surprisingly good game; the controls can be a little tricky, but you soon get used to it, and all the power-ups and strategy considerations make for really decent gameplay - sure, it can be improved, but all 4 of us, regular gamers and not, really enjoyed the experience.

I see all kinds of potential here for tablet-style collaborative experiences - both work and play-wise. It&rsquo

... Multi-player, co-operative cross-platform tablet interaction is a taste of the future of social gaming
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