Stefan's Naturally Aspirated Blog

All Publishers need to look to Diversification and Internationalisation in 2015

Business DiversificationBusiness InternationalisationDigital MediaDigital PublishingIntegrated CommunicationsMediaMedia DiversificationMedia InternationalisationPublisherspublishing+-
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A recent article on the Media Briefing quotes chief digital officer Alceo Rapagna of Italy’s RCS Media Group, who states that traditional sources of revenue are still shrinking and likely to continue to dwindle. RCS Media Group is already diversified into TV, newspapers, magazines and book publishing, yet this is still not considered sufficient to safeguard the group’s future.

 

For me a great counter-point is the growth of alternative media services such a Vice, Newsy, ...

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Staggered releases deliver ever diminishing returns

Album ReleasesAmazon Instant Prime VideoConsumer RightsCrunchyrollDigital MediaDigital TelevisionDVD PlaybackEntertainment IndustryGeo-blockingLocked DVDMusic IndustryNetflixNot Available in Your RegionNow TVRegion CodeRegion LockSingle ReleasesSpotifyStaggered ReleasesStaggered ReleasingViewing Limits+-
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Staggered releasing is back in the news again following Taylor Swift’s decision to withhold the second promo track from her new ’1989’ album from UK fans only. The single ’Out of the Woods’ was made available for individual download on iTunes, unless of course you happened to live in the UK. As a UK citizen, the only way to get hold of said track was then to pre-order the whole new album.

 

Taylor Swift then added insult to injury by claiming that this was ...

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Know your competition!

Apples and PearsCompetitivenessDigital MediaDigital vs Traditional MediaEntertainment IndustryIndirect CompetitionPublisherspublishing+-
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One of the examples I best remember from my Marketing degree was the concept of Indirect Competition. An excellent example of this is flowers vs wine vs chocolates. When accepting a dinner invitation, it’s considered the height of good taste to bring a house gift with you when you attend. A florist may consider his most likely competitor the flower shop around the corner, but dinner guests are just as likely to bring either chocolates or wine - depending on the gender or personal ...

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Call of Duty MW3 is biggest Entertainment Launch of all time

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Released on 8th of November in USA and UK, Activision’s Call of Duty Modern Warfare 3 saw sales of 6.5 million copies in just 24 hours - producing a record first day takings of around $400 million.

In comparison, Harry Potter and the Deathly Hallows Pt II which is the record daily film box office, took $91 million on its first day. Music sales are not recorded on a daily basis typically, the best data we have is in terms of weekly sales statistics. It’s somewhat strange to report ...

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