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Stefan's Naturally Aspirated Blog

Apple Privacy Protection vs Ongoing Google Exploits

After promising to phase out Cookies at the start of 2022, Google has gone back on its commitments as its replacement FLoC solution has been almost universally opposed by major industry players and regulators - and was certainly not compliant with GDPR or CCPA regulations. It leaves Google’s post third party cookie approach in tatters and with considerable work to build a new approach with broader industry and regulatory support.

 

Google’s Third Party Cookie support has thus...


Third Party Cookies are just 10 months away from being Phased Out

CCPAFirst Party DataGDPRIABSuper CookiesThird Party CookiesUser Privacy+-
Third Party Cookies

We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.

 

GDPR is Having a Massive Impact

 

We have noted how site owners are already feeling the impact of the more ...

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