Arcade Fire introduces new form of two-directional Interactive Media!

Music fans will be aware that Arcade Fire’s 3rd studio album ’The Suburbs’ is due out in August. As a taster for this, the title track along with another new track ’Month of May’ have been released as a ’double-header’ single.

Online music mag Fact put me onto this first, but Arcade Fire have given their fans a very innovative way to play the 2 new songs. If you navigate to ’Arcade Fire Vinyl’, you will be greeted by a very familiar looking white-labelled black vinyl platter. You need to physically spin the disc by either revolving your cursor around the centre spindle, or more easily by stroking the record along. You can rotate the record in both directions - so you can play it backwards also if you wish, and as soon as you stop moving your cursor, the record fairly faithfully grinds to a halt - genius!

Arcade Fire are certainly making their fans work for their listening privileges; this is a nice touch (enabled by Flash - take note Steve Jobs!); although I believe it would be a bit much to play through a whole album this way.

Nice touch though I would say any which way...