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Affino is Participating alongside AgriBriefing / LAMMA 365 at PPA's Leadership Summit Event on April 28th/29th

AffinoBriefing MediaLAMMA 365PPAPPA Leadership Summit+-
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2021AFOPPALeadershipSummit202Blog700V3-min
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Share Insights on how AgriBrieifing ramped up its LAMMA Show Event

Invaluable Insight on Digitising, Diversifying and Adding Value to Live Events

How Affino can transform your Live Event into an Every Day Experience

PPA’s Leadership Summit is the key annual event for C-Suite Executive Leaders from the Publishing Industry. The two day program covers a wide variety of themes and subject areas, including :

  • Building Engagement and Reader Value
  • Commercial Patnerships
  • Content Creation
  • Digital Economy
  • Digitising Live Events
  • Hybrid Events
  • Hybrid Working
  • The Impact of Covid-19 on the Future of Work
  • Monetising Digital Events
  • Podcasts
  • Risk Management
  • Subscriptions and Memberships

On the first day - Wednesday 28th, Affino in partnership with AgriBriefing will be conducting a live case history and Think Tank from 11:30 - 12:45 :


Digitising, Diversifying and Adding Value to Live Events

Real-Life Case History and Think Tank on how LAMMA, one of Europe’s largest Trade Shows, with its 161,000 attendee database, expanded its 2-day NEC-based event into the every day resource which is LAMMA 365.

  • Agricultural Vehicles and Machinery Reviews and News
  • Selectable Machinery Comparisons
  • Combination of Event, Print and Digital Propositions
  • Incorporating quality Videos and Podcasts
  • Interest Based Sector Overviews
  • Dealer Listing with Post Code Locator and "Book a Test Drive" function
  • Loyalty Scheme with Rewards
  • My Library, My Interests, and full Profile management
  • Multiple focused Searches
  • Extensive Commercial Partnerships

The Think Tank will be Moderated by :


Markus Karlsson - Co-founder and Chief Executive Officer at Affino

MarkusKarlsson600-min
MarkusKarlsson600-min

He's a brilliant business analyst and systems architect who has an uncanny knack of getting right under the skin of things and figuring out how to improve them. He was the original author of the Affino platform back in 1998, and has overseen and witnessed first-hand most of the key technological advances that shape our digital futures.


Marjan Askins - Digital and Technology Lead at AgriBriefing

MarjanAskins600-min
MarjanAskins600-min

Marjan was appointed as Head of Digital Operations in January of 2016. She has overseen the rollout of a number of significant digital projects including the Farmers Guardian Website, and recent LAMMA 365 Agricultural Machinery and Vehicles Platform. Before that Marjan was Operation Manager and Head of Digital Development, and she initially joined AgriBriefing in March of 2012 as a Website Project Manager.

 

Prior to AgriBriefing Marjan was a lead Website Project Manager at United Business Media, and an Account and Project Manager at Getty Images.

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2020 27

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year