PPA Leadership Summit 2021
The PPA’s Annual Leadership Summit for Leading Figures in Publishing Industry to share and discuss the topics which matter the most.
Affino will be participating in a Think Tank alongside AgriBriefing / LAMMA 365 on the morning of the first day - from 11:30 - 12:45. Principals will be AgriBriefing Digital Project Manager Marjan Askins, and Affino CEO Markus Karlsson.
The following synopsis should fully prepare you for what to expect :
Digitising, Diversifying and Adding Value to Live Events
Real-Life Case History and Think Tank on how LAMMA, one of Europe’s largest Trade Shows , with its 161,000 attendee database, expanded its 2-day NEC-based event into the every day resource which is LAMMA 365.
- Agricultural Vehicles and Machinery Reviews and News
- Selectable Machinery Comparisons
- Combination of Event, Print and Digital Propositions
- Incorporating quality Videos and Podcasts
- Interest Based Sector Overviews
- Dealer Listing with Post Code Locator and "Book a Test Drive" function
- Loyalty Scheme with Rewards
- My Library, My Interests, and full Profile management
- Multiple focused Searches
- Extensive Commercial Partnerships