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The nature of modern companies and businesses is that staff increasingly tend to have to multi-task. They’re rarely if ever nowadays just charged with doing one thing. For smaller companies this is even more acute, as all businesses have fundamentals tasks that need to be carried out, and the fewer staff you have, the more roles each has to cover.

 

There are huge benefits of this when done properly - cross-pollination, hive-mind / shared learning and expertise, and higher levels ...

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PPA New Talent 15 Winners

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Our dynamic duo Markus and JC attended the PPA New Talent Awards last night and were quite overcome by the large number of friendly faces they encountered. All are of the opinion that this was a superb event, so well done to PPA for organising and Lisa Smosarski for hosting. The top picture features ’New Business Journalist of the Year’ Peter Apps (Inside Housing, Ocean Media Group) flanked by our CEO Markus Karlsson and host Lisa - hearty congratulations obviously.

 

Here is...

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Responsive Design in Affino - Update

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We are right in the middle of rolling out Responsive Design in Affino and this post outlines many of the key decisions we have made, and why.

 

When researching approaches to implementing Responsive Design in Affino, we have been looking at existing tools such as Adobe Reflow and Webflow.

 

They have taken two opposite lines of approach. Adobe Reflow allows you to manipulate everything to the nth degree but makes the process very manual. It displays a grid, but it’s ...

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Responsive Design in Affino

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Responsive Design Image

We’re getting ready to move Affino to being fully responsive. This will be the major initiative over the coming months now that we have the auto-scaling cloud infrastructure in place.

Big Bang


There will be a switchover from the current way Affino page designs are created to a new responsive approach, like moving from analogue to digital.

We won’t have dual Design Centres in Affino at any point, it’s a one-off transition to the new Responsive Designs when you update to Affino...

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Messaging v2

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Message Campaign Analysis

The new Messaging 2 suite in Affino is not simply an incremental update, it is a complete re-imagining of how messaging should work for businesses online.

 

It has meant a fundamental re-think of how bulk and targeted messages work, and breakthrough improvements for notifications and auto-responders.

 

Sales and Marketing Automation

 

Messaging is at the heart of sales and marketing automation. Typically though it is necessary to integrate with many different systems to ...

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Affino 7.1 Release - Super Scaling and Deep Engagement

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Analysis

Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

 

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...

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Multi-format Affino 7 - Desktop, Laptop, Tablet and Mobile

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Affino 7 Multi Format

For the first time, Affino runs great on mobiles and tablets. It’s been a long-term project we’ve been working on for the past two years, and it will be a year or so until everything is likely to be perfect across all mobile platforms.

 

For anyone working in mobile, it’s a minefield, and lots of decisions have to be made along the way. I’ve posted previously about how under-developed mobile browsers are, but that has largely changed in the past year. For the most...

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Affino 7 Release

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Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.

 

Affino 7 has a New Control Centre, with the pages ...

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Affino 7 Control Centre Evolution

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The Affino 7 Control Centre will build on familiar metaphors. Behind the scenes it’s all change though with every single screen having been updated.

 

You will be more productive at doing almost any management task, whatever the context.

 

New Look

 

Expect a great new look. It’s a natural evolution for Affino, and is better suited to the mix of desktop and mobile environments Affino is used in. It will also be faster.

 

No Screen Left Behind

 

We ...

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Affino 6.0.16 Release - Core Affino Updates

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Affino 6.0.16 is the final significant Affino 6 release. It’s the culmination of a greatly improved Affino user experience where almost every interface has been enhanced during the course of the last couple of years. We’ve focused on smoothing out the remaining rough edges in Affino 6 and it’s now a whole level easier than it’s ever been.

 

This release sees the introduction of Cookie Policies to meet the EU Privacy Directive. These are smart and geo-targeted so ...

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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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