Stefan's Naturally Aspirated Blog

The Real Deal of Affino Sales and Marketing Automation

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There have been a large number of articles in the past couple of months pitching and debunking the different angles on Sales and Marketing Automation (SMA). For most companies SMA means adding yet another layer of software / systems on top of an already highly complex suite of solutions. Most articles conclude that Sales and Marketing Automation is really only for the largest of companies, that it is not practically viable for small to medium enterprises.


One of the key things we at Affino do ...


Customer Experience Management - Providing a Better Customer Journey

Activity TriggersAutomated Customer Ladderconversion eventsCustomer DashboardCustomer ExperienceCustomer Experience ManagementCustomer Journeycustomer ladderCustomer ToolsCustomer Utilitiesmarketing automationSales and Marketing Automationsales automationSticky NavigationUser DashboardUser Journey+-
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During my visit to Internet World last Wednesday, I noted that a number of companies had their own angle on ’Customer Experience Management’. Recent empirical evidence shows that customers no longer make linear journeys through websites or the Internet as a whole. I myself am a tangential interlaced-browsing aficionado who thinks nothing of popping open another browser window and exploring frequently obtuse or out of the ordinary avenues.

 

My thoughts veer towards motorcar ...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year