Stefan's Naturally Aspirated Blog

Posted on27 November 2015 2:39 PM GMT

Black Friday is a great opportunity for retailers to shift old stock at appealing prices

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Black Friday is a great opportunity for retailers to shift old stock at appealing prices

After Americans have gorged themselves on Turkey, many of them feel the need to gorge themselves on ’bargains’ which go on sale the day after Thanksgiving. The UK has always had the Boxing Day sales, but somehow we have become entangled in Black Friday now too . Many retailers, and particularly Amazon have made a significant feature of this for several years now - even offering daily bargains in the week leading up to the big day itself.

 

For Retail / Consumer Psychologists

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Posted on04 November 2015 5:19 PM GMT

The UK's 10 Best Online Shops according to Which?

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The UK's 10 Best Online Shops according to Which?

In its latest magazine, Which? rates the UK’s online shops on 5 key criteria to ascertain which provide the best experience. It does not fully explain the mechanics of its weighting and what emphasis is placed on its own experts’ scores versus those returned in the customer survey. It also excludes the big grocery retailers from this survey for some reason.

 

My 3 preferred online go-to vendors have been Amazon, Ebay and Ocado for some time now - in that order of frequency. I

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Posted on11 November 2014 11:13 AM GMT

Why Click-and-Collect is essential for High Street Stores

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Why Click-and-Collect is essential for High Street Stores

Throughout this year I’ve been talking about the key challenges High Street Retailers face with trying to consolidate their online / offline inventories - so that shoppers can be sure of the likelihood of their obtaining what they seek when they venture into town. In numerous posts over the years I have highlighted my disappointment about making the usual weekend pilgrimage into town - only to find that most of what I was after is either not stocked by the particular branch I happen to

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Posted on18 March 2014 12:27 AM GMT

Customisation is the future of Retail!

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Customisation is the future of Retail!

For hundreds of years everything was individual and bespoke, and made-to-order. Then came mass-manufacturing and off-the-peg retail (prêt-à-porter) - which allowed more consumers to buy reasonable quality products, and moreover take their wares home with them on the same day. For the wealthiest echelons of society, made-to-order is still used regularly to deliver unique and individual products, but the majority of consumers want lower cost products which are available sooner.

&

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Posted on21 February 2014 10:01 AM GMT

The Ideal Fashion Ecommerce Template

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The Ideal Fashion Ecommerce Template

Retail is increasingly moving online, although there will always be some forms of shopping more suitable for a personal hands-on experience. When I buy clothing, I always try to bear in mind the following five criteria (The 5 F’s):

  • Fabric - What is the garment made of? Is it machine-washable? How does the fabric drape? Is the fabric water resistant and breathable? How will it stand the crumple test?
  • Fit - Exactly what size and shape is the garment? How well will it fit me - is it slim
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Posted on10 February 2014 9:11 AM GMT

10 Top Tips for Ecommerce

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10 Top Tips for Ecommerce

Not only am I an Ecommerce Specialist for Affino, I am also an avid International Internet shopper. I buy goods from pretty much every part of the civilised world - from USA to Hong Kong and Japan and all the major states of Europe in between (20+ countries). I have bought all manner of goods at all manner of prices / currencies and dealt with various returns processes, goods forwarding services and general customer services - including advanced goods and customs / imports handling. My day-to-

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Posted on05 January 2014 11:59 PM GMT

10 Reasons why you may need to switch Platform to grow your business in 2014

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10 Reasons why you may need to switch Platform to grow your business in 2014

Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.

 

Here follows a quick

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Posted on07 November 2013 1:30 PM GMT

Maximising Revenue #2 - Affino's Holistic Approach vs Fragmented Social Commerce

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Maximising Revenue #2 - Affino's Holistic Approach vs Fragmented Social Commerce

This post was prompted by an email we received last week stating - "How much do you lose to cart abandonment?" - from a certain something company offering a very specific solution for spotting, analysing and dealing with abandoned shopping carts. This highlights two very different approaches to eCommerce sites in general - most of the sites out there are what we would determine fragmented ’bolt-ons’ - i.e. a core eCommerce / checkout system with lots of 3rd party integrations -

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Posted on07 November 2013 1:13 PM GMT

The Main Reasons for Online Shopping Basket Abandonment and what to do about it

internet retailonline retailComrzecommercesocial commerceAffinoPayPalInternet ShoppingAffino 7Affino Social Commerce SolutionMaximising RevenueAbandoned Shopping BasketAbandoned Shopping CartShopping Basket AbandonmentEconsultancyExperianTolunaQuickDelivery Prices+-
The Main Reasons for Online Shopping Basket Abandonment and what to do about it

An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.

 

Results and key questions as follows:

 

After adding items to your basket, what would make you abandon your purchase?

  • 77% - High
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Posted on01 November 2013 1:47 PM GMT

Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

internet retailonline retailpublishingComrzecommerceAffinoZoneAffino 7Gill & MacmillanAffino Social Commerce SolutionGill & Macmillan EducationGill & Macmillan BookseTesteTest.ieMore SuccessSounds Good PhonicsMulti-domainMulti-domain DeliveryGill & Macmillan FireworksAffino ZoneMultiple StoresMaximising Revenue+-
Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.

The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or

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Stefan Stefan
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