Kanye West’s latest opus, name-changed for the 5th time to ’The Life of Pablo’ (after Picasso) was engineered to help sign up more subscribers to Jay Z’s Tidal streaming service. This comes hot on the heals of exclusive releases by Rihanna and Beyoncé which featured for advance screening - solely on that platform. In order to drum up even more support, Kanye announced that the album would never be made available for sale / download on any other platform - that ...