Stefan's Naturally Aspirated Blog

Vertical Lifestyle Membership Portals are where publishing should be at in 2014

AffinoAffino Social Commerce SolutionBeyond ContentFuture of PublishingInteractive Member ServicesMember ServicesMembership ClubsMembership ServicesNetworking ClubsOnline ClubsOnline Member ClubsPPA AwardsProcurment LeaderspublishingSocial EngagementSocial InteractionVertical Lifestyle Membership PortalsVertical Portals+-
2014AFBlgMembershipPortal480

You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my ...


Participation is the future of everything on the Internet

Abraham MaslowBehavioural ScienceCommentsDouble RainbowFaceBookGallupHierarchy of NeedsHuman BehaviourHuman MotiviationInteractioniPhoneKevin AlloccaNyan CatsOnline TrendsOpinionsParodyParticipationPeer InfluencePinterestRebecca BlackSocial Interactionsocial mediasocial networkingSouth ParkTEDThe SimpsonsTriangulationTwitterViral Videoyoutube+-
2012ComrzBlogParticipation480

We people want to be involved in everything today - we want our say, we want our opinions to be heard and shared, and we want to be able to express ourselves artistically through clever parodies, skits and remixes of popular social media.

There’s a brilliant, brief TED talk (below) by

- where he tries to identify how out of millions of hours of video - phenomena ’
’, ’
’ and ’
’ managed to stand out. Of course there are a myriad of causal factors there, ...

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Feeds
Blog Navigation

2020 23

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year