Stefan's Naturally Aspirated Blog

Vertical Lifestyle Membership Portals are where publishing should be at in 2014

AffinoAffino Social Commerce SolutionBeyond ContentFuture of PublishingInteractive Member ServicesMember ServicesMembership ClubsMembership ServicesNetworking ClubsOnline ClubsOnline Member ClubsPPA AwardsProcurment LeaderspublishingSocial EngagementSocial InteractionVertical Lifestyle Membership PortalsVertical Portals+-

You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my ...

Why Social Commerce is Essential for Publishers in 2014

Book ClubsBook RetailBook SubscriptionsEcommerce for PublishersPublisher Social CommercepublishingPublishing GranularityPublishing IndustryPublishing OnlinePublishing TaxonomySocial EngagementTablet EducationTablet Format+-

As part of our marketing campaign this year, we’ve reviewed a heck of a lot of publisher / magazine / book retailer websites, and while a lot of them are taking positive steps; as a whole, the industry is still a little bit off the pace for what the Internet can truly deliver. Most publishers are still faced with dwindling book sales overall, particularly since the slow-down of the ’50 Shades of Grey’ phenomenon which briefly invigorated the industry.


There’s ...

10 eCommerce and Retail Trends for 2014

2014 eCommerce Trends2014 Online Retail Trends2014 Retail TrendsClick and CollectDark Space RetailDelivery OptionseCommerce Industry BenchmarkingeCommerce TrendsiBeaconsIndoor Location IdentificationIn-store to OnlineMobile Checkout TerminalsMobile TransactionsmWalletmWallet TransactionsOnline DeliveriesOnline Retail Trendspublishingresponsive designRetail Trendssocial commerceSocial EngagementTablet Commerce+-

Picking up from some of the key activities of 2013 and extrapolating forward for the next 12 months - some things, like the Amazon drone deliveries are still in the world of the fantastical. Fortunately, most of what’s coming up in 2014 is on a more practical plane. Most of what’s up and coming was initiated last year - and whilst some of these elements are in their infancy, many too are accelerating rapidly and reaching maturity ...

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2020 23

Driving business at some of the world's most forward thinking companies

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year