Stefan's Naturally Aspirated Blog

Newspapers moving increasingly into membership services

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There was an excellent 2-part feature in the Media Briefing recently about how more and more publishers were looking to develop membership services as a means to engender loyalty and better retain customers.

 

The most well-known of these the ’Times+ Membership’ has supposedly managed to reduce subscription churn by 40%. I’m quite familiar with a number of these services as I am a proxy member through either mobile app, web or Sunday papers subscription. I get regular ...

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