Stefan's Naturally Aspirated Blog

The Essential Ingredients Required for Full Social Commerce

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In my definition, the essence of Retail Social Commerce is not just the ability for customers to interact with ecommerce catalogue items and convey their likes and recommendations - it is the ability for other customers to correlate those recommendations with their own personal preferences.

 

The above illustration touches on the 4 key areas in my opinion, and I will reference examples of each here below:

 

LIKES - largely popularised by Facebook, these are now pretty much ...

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2020 22

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year