Stefan's Naturally Aspirated Blog

We’ve been working with Bathrooms and Showers Direct (BASD) for nigh on a decade now and have had to handle a variety of challenges together over the years, in particular the complexities of the integration with Google Base / Google Merchant Centre which is an ongoing project with Google’s consistently evolving approach.

BASD is something of a special case in that it targets and serves both the trade, as well as domestic customers through the same ecommerce website, i.e. ...

In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.

There’s a strange distinction in this survey between first placed ’Website&...