Stefan's Naturally Aspirated Blog

Fall in ITV Advertising further underlines demise of traditional ad formats

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Consumer behaviour has been changing for a while now - most of us contemporary beings watch very little scheduled TV anymore. It’s really only my parents’ generation who watch TV to a schedule; everyone I know in my generation watches catch-up or on-demand - Netflix, Amazon, NowTV etc. My younger nephews and nieces are almost entirely tablet or laptop based now and spend most of their time on Apps or YouTube.

 

The thing is we have way more choices now via digital media than ...

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