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Google's New Chrome Ad Filter / Blocker and what you need to know

Ad BlockersAdvertising Best PracticeCookie ArmageddonGoogle ChromeGoogle Chrome FilterOnline Advertiising+-
2018AfBlgGoogleAdFiltersDesktop700-min

Back on February 15th Google introduced a number of new ad filtering algorithms into its Chrome browser - these have also come to be known as ’Chrome Filtering’, and are a series of automated processes which protect users by screening out questionable advertiser behaviour.

 

The new guidance is split across Desktop and Mobile devices, and I will refer to the diagrams in each of the included images - which I have updated for greater clarity.

 

DESKTOP


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