Stefan's Naturally Aspirated Blog

Newsletter Netiquette - Best Practice Email Targeting

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As a marketing man, I will always be in favour of the pull rather than push mechanic - doing clever, captivating subliminal campaigns which gently sway people into action, rather than forcefully cajoling people into action via an ongoing barrage of prompts and ’offers’. I’m not saying I’m entirely opposed to outbound marketing of the email sort, it’s just that you can so easily cross the line from an informative service into harassment.

 

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