Stefan's Naturally Aspirated Blog

For the last 10 years or so we have had 3 key brands fighting for marketplace dominance in the higher echelon winter parka category. Most will already know these brands - Canada Goose, Moncler and Parajumpers. I’ve known them all for a good 10 years at least possibly 20 or more for Goose and Moncler.

I think around 7 years ago now I ventured out to buy a quality parka - Moncler had a shop on Sloane street still, and Canada Goose was stocked in Harrods and Harvey Nicks, ...