In order to further safeguard its future, HMV has just recently launched HMV On-Demand - a video streaming / download service running on the FilmFlex Movies Platform. This service introduces further competition to iTunes and LoveFilm, and comes just ahead of the 2012 launch of American video behemoth Netflix. There are of course numerous other movie services through set-top boxes and consoles - such as Movies on the Play Station 3, but the big four are seen to be Netflix, Hulu, Amazon Instant ...
I was a little sad to see that Google TV failed to take off, as I really saw it as the perfect solution to my viewing requirements. I spend most days and several nights working on my 27" iMac, which has ended up as my proxy television set as well. I am so grateful to the various terrestrial TV on-demand services, best exemplified by the BBC’s iPlayer, but pretty much every major terrestrial Channel has one now:
BBC - iPlayer
ITV - ITV Player
Channel 4 - 4 on Demand (4oD)
Channel 5 - Demand 5