Stefan's Naturally Aspirated Blog

In my definition, the essence of Retail Social Commerce is not just the ability for customers to interact with ecommerce catalogue items and convey their likes and recommendations - it is the ability for other customers to correlate those recommendations with their own personal preferences.

The above illustration touches on the 4 key areas in my opinion, and I will reference examples of each here below:

LIKES - largely popularised by Facebook, these are now pretty much ...