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Stefan's Naturally Aspirated Blog

Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

advertisingAdvertising AutomationBrand StrategyExtremisimFunding TerrorismGoogleInternet AdvertisingmarketingProgrammatic AdvertisingYahoo+-
2017AfBlgGoogleExplosion700V3

Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...

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