Stefan's Naturally Aspirated Blog

The Essential Ingredients Required for Full Social Commerce

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In my definition, the essence of Retail Social Commerce is not just the ability for customers to interact with ecommerce catalogue items and convey their likes and recommendations - it is the ability for other customers to correlate those recommendations with their own personal preferences.

 

The above illustration touches on the 4 key areas in my opinion, and I will reference examples of each here below:

 

LIKES - largely popularised by Facebook, these are now pretty much ...

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Participation is the future of everything on the Internet

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We people want to be involved in everything today - we want our say, we want our opinions to be heard and shared, and we want to be able to express ourselves artistically through clever parodies, skits and remixes of popular social media.

There’s a brilliant, brief TED talk (below) by

- where he tries to identify how out of millions of hours of video - phenomena ’
’, ’
’ and ’
’ managed to stand out. Of course there are a myriad of causal factors there, ...
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